Advertisement Analysis of Benetton

Benetton Group is an Italian luxury fashion global brand. Giuliana Benetton, Gilberto Benetton, Carlo Benetton, and Luciano Benetton founded the luxury fashion in 1965. The fashion brand has established a network of approximately over 5000 stores in various countries worldwide. Today, we’ll discuss the advertisement analysis of Benetton Group; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Benetton.

Advertisement Analysis of Benetton

Let’s discuss the advertisement analysis of Benetton; some of the main components involved in the ad campaign analysis of Benetton are as follows;

Target Audience of Benetton

The target audience demographic details of Benetton Group are as follows;

• Interest: luxury fashion designs, apparel, styles
• Age: 18 to 65+ years old
• Gender:37% men and 63% women
• Income: higher and well off
• Social Status: higher and brand-conscious

The target audience demographic detail shows that the ideal customers of Benetton Group are a mixture of both men and women from various age groups. They have a great interest in luxury fashion products, apparel, stylish fashion products and accessories, and unique elements. They want to express themselves creatively by wearing unique fashion designs and stylish apparel and accessories.

Emotional Appeal of Benetton Ads

Benetton Group is operating its business in the luxury fashion industry and the company has successfully established a brand image of a lifestyle brand. The fashion brand runs various types of catchy and engaging marketing and advertisement campaigns. However, they develop a wide range of emotions in the target audience ranging from attraction, desire, sex appeal, infurious, and disgust. Critics blame the fashion brand for running emotionally manipulative ad campaigns to exploit the instinctive needs and desires of the targeted audience.

Graphics and Visuals of Benetton Ads

Benetton Group employs a variety of graphics, images, colors, and visuals in its marketing, advertisement, and promotional campaigns. The fashion brand has earned a reputation for running controversial graphics and visuals in its advertisement campaigns. For instance, they comprise showing a human buttock with the caption of H.I.V Positive; a priest and the nun are kissing passionately; 3 types of human hearts of white, black, and yellow people; a white and black lesbian couple are holding the Chinese kid and others. The unique concept of graphics and visuals in its advertisement campaigns immediately attracts the attention of customers.

Message and Language of Benetton Ads

Benetton Group raises and highlights various types of social, political, and civil issues in its marketing and advertisement campaigns. Some of the main popular slogans of Benetton advertisements are as follows;

• The cycle of free speech and the right to express it
• Cycle of reality
• The cycle of difference
• United Colors of Benetton
• An expression of time
• It is my time

The abovementioned popular slogans of Benetton ads and their message and language show the fashion brand’s strong commitment to current affairs and social issues. Fashion brands don’t hesitate to express their views and clarify their stance on various socio-political issues.

Emotions Evoked in Benetton Ads

The marketing and advertisement campaigns of Benetton evoke a variety of emotions in the target audience. Luxury fashion is notorious for openly expressing and running controversial campaigns. The target audience of Benetton would either love or hate the brand for the clarity of its ad’s message and language. However, the company doesn’t want to confuse its target audience about its social and political stance.

Sound Track of Benetton Ads

The soundtrack and background music of Benetton ads are different for various types of ads. Usually, the luxury fashion brand employs real-life, inspiring, thrilling, adventurous, upbeat, fun, and motivational background music and soundtracks in its advertisement campaigns. The soundtrack and music play a key role in attracting the attention of the targeted audience and convincing them to buy.

Cultural Relevance and Significance of Benetton Ads

The storyline, language, theme, and music of Benetton Group are different for various types of cultures and customs. The luxury fashion brand makes sure that the theme of its advertisements is relevant to the culture of the target market where the company is playing. However, it is due to the fact that the luxury fashion brand is operating its business in various countries, regions, and markets worldwide.

Celebrity and Brand Ambassadors of Benetton

Benetton Group collaborates with the world’s leading celebrities, influencers, and public figures. The fashion brand hires them as ambassadors to represent their brand and promote the company’s fashion apparel and accessories. Those celebrities and influencers have a very large database of fan following, and their brand endorsement would help the company amplify its market reach and network.

Conclusion: Ad Analysis of Benetton | Benetton Ad Campaign Analysis | Benetton Advertisement Campaign Analysis | Benetton Campaign Analysis

After an in-depth study of the advertisement analysis of Benetton Group; we have realized that Benetton Group is the world’s leading fashion brand. If you are learning about the ad campaign analysis of Benetton; then you should keep in mind the abovementioned components of Benetton’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.