Advertisement Analysis of Coca-Cola

Coca-Cola is a soft drink manufacturing American multinational company. Pemberton founded the soft drink beverage in 1885. Currently, the company is operating its business in approximately over 200 countries across the globe. Today, we’ll discuss the advertisement analysis of Coca-Cola; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Coca-Cola.

Advertisement Analysis of Coca-Cola

Let’s discuss the advertisement analysis of Coca-Cola; some of the main components involved in the ad campaign analysis of Coca-Cola are as follows;

Target Audience of Coca-Cola

• Age: 16 to 64 years old
• Gender: 50% men and 50% women
• Interest: soft drinks, beverages

Coca-Cola targets various segments of the customer market ranging from teens, kids, young, adults, married couples, and newly married individuals regardless of any differences.

Emotional Appeal of Coca-Cola Ads

Coca-Cola carefully analyzes customer feedback and conducts thorough market research in the form of focus group studies, innovative strategies, traditional surveys, and real-time. It allows the soft drink brand to comprehend the needs, wishes, and desires of customers. The customer market insight would help the brand to develop such advertisements relevant to the needs and desires of customers to emotionally connect with the target audience. The ads of the soft drink brand include the following elements;

• Socio-cultural events
• Local festivals
• Holidays
• Family oriented
• Young and enthusiastic
• Adventurous

Graphics and Visuals of Coca-Cola Ads

Coca-Cola employs bright and dark red colors in its ads along with many other graphics and visuals. The dark and bright red color immediately attracts the attention of customers and it creates a desire in them to taste and drink the beverage. However, the red theme visuals and graphics become highlighted easily in various types of outdoor settings without making additional effort.

Message and Language of Coca-Cola Ads

Some of the popular slogans of Coca-Cola in its marketing and advertisement campaigns over the years are as follows;

• Delicious and Refreshing (1904)
• Thirsts Know No Season (1922)
• It had to be good to get where it is (1926)
• Thirst asks nothing more (1939)
• What you want is a coke (1952)
• Things go better with coke (1963)
• I’d like to buy a world a coke (1971)
• We’ve got a taste for you (1985)
• Life tastes good (2001)
• Taste the Feelings (2016)

If you carefully analyze the slogans and marketing messages of Coca-Cola, then you would realize that they target the instinctive and innate desire of thirst and taste of every living and breathing human being. The company has successfully established the brand image of young, adventurous, enthusiastic, refreshing, and targeting the innate desire of every human being.

Emotions Evoked in Coca-Cola Ads

Coca-Cola evokes the emotions of refreshing taste, thirst, fun, excitement, feeling good, happiness, and enthusiasm. Such youthful, energetic, adventurous, and fun emotions would help the soft drink brand connect and engage with various segments of the targeted customer market.

Sound Track of Coca-Cola Ads

The soundtracks in Coca-Cola ads, marketing, and promotional campaigns are a mixture of both high and low beauty to give the impression and sense of excitement and fun. The soundtrack and background music of Coca-Cola ads play a key role in evoking the right type of emotions among the target audience. In fact, the soft drink brand’s ads are a great mixture of both audio and visual graphics to rightly impact the decision-making process of the customers.

Cultural Relevance and Significance of Coca-Cola Ads

Coca-Cola runs various types of marketing and advertisement campaigns in different regions, geographies, and countries across the globe. The soft drink brand makes sure to include cultural events for ads in different regions and markets. For instance, the company launches Colors of Holi ads in India, Eid Mubarak and Ramadan Kareem ads in Muslim countries, and Christmas, Easter, and Happy Thanksgiving ads in Western countries.

Coca-Cola has successfully assimilated its brand image with various cultures of the world. The brand makes sure that its ads are similar and relevant to the socio-cultural norms of different regions and countries.

Celebrity and Brand Ambassadors of Coca-Cola

Coca-Cola collaborates and coordinates with various celebrities, public figures, and influencers and hires them as brand ambassadors. They have a massive public and social following in various regions and countries across the globe. Collaboration and brand endorsement would help the soft drink brand to approach various segments of the customer market and amplify its customer market reach, network, and sales. Some of the main brand ambassadors of Coca-Cola are as follows;

• Cody Simpson
• Allie Evans
• Jake Boys
• Shah Rukh Khan
• Melanie Thornton
• Whitney Houston
• Elton John
• George Michael
• David Bowie

Conclusion: Ad Analysis of Coca-Cola | Coca-Cola Ad Campaign Analysis | Coca-Cola Advertisement Campaign Analysis | Coca-Cola Campaign Analysis

After an in-depth study of the advertisement analysis of Coca-Cola; we have realized that Coca-Cola is the world’s leading soft drink manufacturing brand. If you are learning about the ad campaign analysis of Coca-Cola; then you should keep in mind the abovementioned components of Coca-Cola’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.