Advertisement Analysis of Lego

Lego is a plastic toy manufacturing Danish multinational company. Ole Kirk Christiansen founded the toy company in 1934. The Lego toys comprise building blocks and figures connected and assembled together in a particular way to build vehicles, working robots, buildings, and other structures depending on the ingenuity and creativity of the kids. Today, we’ll discuss the advertisement analysis of Lego Rebuild the World Campaign; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Lego.

Advertisement Analysis of Lego

Let’s discuss the advertisement analysis of Lego; some of the main components involved in the ad campaign analysis of Lego are as follows;

Target Audience of Lego

The target audience demographic details of Lego in its marketing and advertisement campaigns are as follows;

• Interest: toys, creativity, playing, fun
• Age: 18 to 65 years old
• Gender:59% men and 41% women
• Income: medium to higher
• Education: medium to higher

The demographic details of Lego’s marketing and advertisement campaign showed that the company’s target audience is both men and women. They belong to various age groups and they have a great interest in building blocks toys. However, they want to express themselves creatively by building unique things with the company’s building blocks. The demographic detail allows the toy brand to precisely target the right audience.

Emotional Appeal of Lego Ads

Lego develops a strong emotional connection with its target audience through its marketing, advertisement, and promotional campaigns. The toy brand employs various figures like scientists, astronauts, doctors, firefighters, guitarists, and others. However, the company’s ads target the childish dream of limitless opportunities to become and build whatever they want.

Lego’s ads promote and encourage the dreams, visions, and imagination of the childish dreams of the target audience. While building bricks and blocks, they’re building their future with the vision set in their mind. It allows the company to develop a strong emotional connection with the customer market.

Graphics and Visuals of Lego Ads

Lego implements a vast variety of graphics and visuals in its marketing and advertisement campaigns. The toy brand makes sure to use a variety of colors for its building blocks and bricks; unique color schemes and themes for every building and figure. However, the unique color combinations and the variety of colors would immediately attract the attention of the target audience; it makes them buy the toy bricks and start playing with them by building unique things.

Message and Language of Lego Ads

Lego has run various ad campaigns and employed diverse language and messages for its marketing and promotional campaigns. Some of the main taglines and campaign messages of Lego are as follows;

• It’s a new toy every day
• Only the best is good enough
• Build together
• Play on
• The toys that are new every day
• Just imagine
• The bane of your foot’s existence
• Rebuild the world
• What will you make
• Believe what you will believe
• Rebuild the world
• Build the future

The taglines and the ad campaigns of Lego show that the toy brand uses innovative and creative language to give the message of building things with your imagination. In fact, the company encourages its users to come up with unique ideas for building and start building things with the blocks.

Emotions Evoked in Lego Ads

Lego evokes and targets a variety of emotions among the target audience through its marketing and advertisement campaigns. The toy brand evokes the emotions of motivation, creativity, innovation, playfulness, and nostalgia of fond memories. However, a variety of colorful themes and building blocks ideas, unique building structures, motivation language, and catchy phrases would boost the morale and confidence level of the target audience. They see themselves in the company’s ads.

Sound Track of Lego Ads

Lego employs a variety of soundtracks and background music in its marketing and advertisement campaigns. It could be solo, upbeat, fun, exciting, and motivational depending on the theme of the ads and the building structure or the figure. The toy brand is aware of the significance of the soundtrack and background music and its impact on the target audience. It makes them buy the product and start playing with it.

Cultural Relevance and Significance of Lego Ads

Lego’s toys a culturally neutral and they can easily adjust to various types of cultures and regions across the world. The toy brand makes sure to translate its message into multiple languages to target the diverse segments of the customer market. However, changing the theme and message relevant to the different cultures would help the brand to amplify its customer market reach and network.

Celebrity and Brand Ambassadors of Lego

Lego collaborates with various influencers, media celebrities, movie franchises, and video games for the promotion of its products and goods. The toy brand successfully hires and collaborates with celebrities and hires them as brand ambassadors. They have a huge fan following and a very large network, and their brand endorsement would help them to reach new segments of the customer market.

Conclusion: Ad Analysis of Lego | Lego Ad Campaign Analysis | Lego Rebuild the World Advertisement Campaign Analysis | Lego Build the Future Campaign Analysis

After an in-depth study of the advertisement analysis of Lego; we have realized that Lego is the world’s leading toy manufacturing brand. If you are learning about the ad campaign analysis of Lego; then you should keep in mind the abovementioned components of Lego’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.