BCG Matrix of Colgate 

Colgate-Palmolive is an American FMCG and oral-hygienic multinational company. William Colgate established the consumer goods manufacturing company in 1806. Today, we’ll discuss the BCG matrix of Colgate-Palmolive; four growth matrices share analysis example quadrants; stars, cash cows, question marks, and dogs.

Unique Product and Brand Features of Colgate

• Dual zinc antibacterial technolog
• 100% teeth protection
• Superior bacterial reduction on gum, cheeks, tongue, and teeth
• Neem and salt in Indian traditional medicine
• Stop bad breadth
• Anti-tooth dacay protection
• Protectin teeth from cavity
• Fresh pepperment flavor
• Sensitivity relief
• Tartar control

Best Selling Categories and Brands Market Share of Colgate

• Global Market share of Colgate in the toothpaste industry – 40.5%
• Market share of Manual toothbrushes of Colgate – 30.4%
• Annual growth rate – 8%
• Pet nutrition – 21%

Top Items with Increasing Growth Rate of Colgate

• Toothbrush
• Dental care
• Toothpaste
• Whitening kits
• Mouthwash rinses

The BCG matrix of Colgate-Palmolive would focus on the four growth-share matrix analysis examples of quadrants; stars, cash cows, question marks, and dog. Here’s Colgate BCG matrix analysis example as follows;

BCG Matrix of Colgate 

Let’s discuss the four growth share quadrants in the BCG matrix of Colgate; they’re as follows;

Stars of Colgate

The star quadrant in the Colgate-Palmolive BCG matrix analysis example comprises such consumer products and services that have higher market share and higher growth rates. They contribute significantly to the revenue, sales, and profitability of the FMCG brand. However, some of the main star consumer goods and services in the growth-share matrix analysis example as follows;

I-Pet Nutrition

According to an estimate, the market share of Colgate-Palmolive in 2022 was 21% in the pet nutrition category. It has earned a significant market share with the increasing growth rate. It would help the company to become the next cash cow product of the company.

II-Personal Care

Colgate-Palmolive offers a wide variety of products in the personal care category. The market share of Colgate-Palmolive in 2022 was 19% in the personal category with the increasing growth rate. It has the potential to become the next cash cow product of the company. Some of the main personal care products of Colgate-Palmolive are as follows;

• Deodorants
• Shower gel
• Shampoo
• Soap
• Healthcare products
• Skincare items

Cash Cows of Colgate

The cash cows quadrant in the Colgate-Palmolive BCG matrix analysis example consists of such consumer products and services that have higher market share and slower growth rates. They contribute significantly to the revenue, sales, and profitability of the FMCG brand. However, some of the main cash cow consumer goods and services in the growth-share matrix analysis examples as follows;

I-Oral Care

Oral Care is the top-selling product of Colgate-Palmolive. The market share of Colgate-Palmolive in 2022 was 43% in the oral care category. The reason oral care products have a lower growth rate is because of the higher market saturation and increasing competition. However, some of the main products in the oral care category are as follows;

• Toothpaste
• Toothbrushes
• Mouthwashes
• Teeth whitening

II-Home Care

Home Care products are also the top-selling items of Colgate-Palmolive. The market share of Colgate-Palmolive in the home care segment is 17%. The FMCG brand has earned a significant market share in the home care category with a slower growth rate due to tough competition. Some of the main products in the home care category are as follows;

• Floor cleaner
• Dishwasher
• Washing power
• Toiletries

Question Marks of Colgate

The question mark quadrant in the Colgate-Palmolive BCG matrix analysis example includes such consumer products and services that have lower market share and higher growth rates. They have the potential to contribute to the revenue, sales, and profitability of the FMCG brand. However, some of the main question mark consumer goods and services in the growth-share matrix analysis example as follows;

I-Healthcare Products

Healthcare is a growing area of Colgate-Palmolive with an increasing growth rate and limited market share. It has the potential to become the next star product of the company, but it faces significant competition in the healthcare product category.

• Antibacterial soap
• Toothpaste for sensitive teeth, cavity protection, and enamel repair
• Liquid hand wash
• Gum that is good for teeth

Dogs of Colgate

The dog quadrant in the Colgate-Palmolive BCG matrix analysis example outlines such consumer products and services that have lower market share and lower growth rates. They don’t contribute to the revenue, sales, and profitability of the FMCG brand; instead, they consume a lot of capital resources of the company. However, some of the main dog consumer goods and services in the growth-share matrix analysis examples as follows;

I-ToothPowder

Along with toothpaste, Colgate-Palmolive also launched toothpowder for dental health and teeth washing. However, the toothpowder product of Colgate-Palmolive couldn’t attract the attention of the customer market. It had earned limited market share limited growth and limited growth rate. Resultantly, the company stopped manufacturing toothpowder, because it was consuming a lot of resources.

Conclusion: Colgate BCG Matrix Growth Share Matrix Analysis 

After an in-depth study of the BCG matrix of Colgate-Palmolive; we have realized that Colgate-Palmolive is the world’s leading oral care and personal care company. If you are learning about the Colgate-Palmolive BCG matrix; then you should keep in mind four growth-share matrix analysis examples of quadrants; stars, cash cows, question marks, and dogs.