BCG Matrix of Ford Motor Company

Ford Motor Company is an automotive manufacturing American multinational corporation. Henry Ford established the automotive company in 1903. Today, we’ll discuss the BCG matrix of Ford Motor Company; four growth matrices share analysis example quadrants; stars, cash cows, question marks, and dogs of consumer good brand as BCG matrix Example Company.

Unique Product and Brand Features of Ford Motor Company

• Fair wages and salaries for employees
• Automated production and assembly lines
• Innovative and cutting-edg technology
• Self-drivin technology
• Sustainability initiatives towards green vehicles
• Pioneer of seat belts and airbags
• Strong brand reputation
• Earned a loyal database of customers
• Research and development investment

Best Selling Categories and Brands Market Share of Ford Motor Company

• Ford F-150 – 41 million vehicles sold
• Fiesta Ford – 22 million
• Escort Ford – 20 million
• Model T Ford – 15 million
• Mustang Ford – 10 million
• Focus Ford – 9.2 million vehicles sold
• Ranger Ford – 8 million
• Transit Ford – 8 million
• Taurus Ford – 8 million
• Explorer – 7 million

Top Items with Increasing Growth Rate of Ford Motor Company

• F-Series Trucks of Ford
• Lincoln luxury vehicles
• Commercial cars and vehicles
• Sport utility vehicles of Ford
• Finance services
• Vehicle maintenance services

The BCG matrix of Ford Motor Company would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the automotive brand. Here’s the Ford BCG matrix company example as follows;

BCG Matrix of Ford Motor Company

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Ford Motor Company as the BCG matrix example company; they’re as follows;

Stars of Ford Motor Company

The star quadrant in the Ford BCG matrix growth rate market share analysis outlines such products and services of the automobile company that have a higher market and higher growth rate. The star products contribute significantly to the sales, revenue, and profitability of the luxury automotive company. However, some of the main star products and services of Ford Motor Company are as follows;

I-Mustang

Mustang is a leading sports automobile brand of the Ford Motor Company and it has generated approximately 1.6 billion USD in 2023. It has earned a market share of 20% in the sports vehicle category. The higher market share and increasing growth make the Mustang the star product of the automotive brand Ford Motor Company.

II-Transit Van

Transit Van, as the name implies is a commercial automobile brand of the Ford Motor Company and it has contributed approximately 4 billion USD in 2023. It has earned a market share of 40% in the commercial vehicle category. The higher market share and increasing growth make the Transit Van the star product of the automobile brand Ford Motor Company.

III-Pickup Truck F-150

F-150 is a leading pickup truck automobile brand of the Ford Motor Company and it has generated approximately 42 billion USD in 2022. It has earned a significant market share in the pickup truck category. The higher market share and increasing growth make the F-150 pickup truck the star product of the automotive brand Ford Motor Company.

Cash Cows of Ford Motor Company

The cash cow quadrant in the Ford BCG matrix growth rate market share analysis comprises such products and services of the automobile brand that have a higher market and slower growth rate. The cash cow products contribute significantly to the sales, revenue, and profitability of the automotive company. However, some of the main cash cow products and services of Ford Motor Company are as follows;

I-F-Series Trucks

F-Series is a very popular pickup truck automobile of the Ford Motor Company and it has contributed approximately 42 billion USD in 2022. It has earned 39.4% US market share in the pickup truck category. Due to the tough competition and market saturation; the higher market share and slower growth make the F-Series pickup truck the cash cow product of the automotive brand Ford Motor Company.

II-Mustang

Mustang is a very popular sports automotive brand of the Ford Motor Company and it has generated approximately 1.2 billion with an annual growth rate of 4% USD in 2022. It has earned 31% US market share in the sports vehicles category. Due to the tough competition and market saturation; the higher market share and slower growth makes sports Mustang vehicles the cash cow product of the automotive brand Ford Motor Company.

Question Marks of Ford Motor Company

The question mark quadrant in the Ford BCG matrix growth rate market share analysis consists of such products and services of the commercial automobile company that have a lower market and higher growth rate. They have the potential to become the next star products if the company focuses on some areas. However, some of the main question mark products and services of Ford Motor Company are as follows;

I-Lincoln Aviator

Lincoln Aviator is a highly growth luxury premium automotive brand of the Ford Motor Company and it has generated approximately 2.6 billion USD in 2022. It has a lower market share of 0.8% in the luxury premium vehicle category with an increasing growth rate. Aviator has a potential to become the next star and cash cow product of the automotive brand Ford Motor Company.

II-Electric SUV Mustang Mach-E

Mustang Mach-E is an all-electric SUV automotive brand of the Ford Motor Company and it has contributed approximately 983 million USD in 2022. It has a lower market share of 0.2% in the electric SUV vehicle category with an increasing growth rate. Mustang Mach-E SUV has a potential to become the next star and cash cow product of the automotive brand Ford Motor Company.

Dogs of Ford Motor Company

The dog quadrant in the Ford BCG matrix growth rate market share analysis includes such products and services of the automobile company that have a lower market and lower growth rate. Instead of contributing to the revenue and profitability of the company, they consume a lot of capital and operational resources of the automobile brand. However, some of the main dog products and services of Ford Motor Company are as follows;

I-Fusion

Fusion is a very popular mid-sized automobile of the Ford Motor Company and it has generated approximately 1 billion USD in 2022. Despite being popular, it has a lower market share in the mid-sized vehicle category with a decreasing growth rate. Instead of contributing to the company’s revenue and profitability, its expenses are higher than its sales.

II-Taurus

Taurus is a very popular automobile of the Ford Motor Company and it has generated approximately 400 million USD in 2022. Despite being famous, it has a lower market share with a decreasing growth rate. Instead of contributing to the company’s revenue and profitability, its expenses are higher than its sales.

III-Fiesta

Fiesta is a small car of the Ford Motor Company and it has generated approximately 300 billion USD in 2022. It has a lower market share of only 3% in the small car category with a decreasing growth rate. Instead of contributing to the company’s revenue and profitability, its expenses are higher than its sales.

Conclusion: Ford BCG Matrix Example Company | BCG Matrix Growth-Share Matrix Analysis

After an in-depth study of the BCG matrix of Ford Motor Company; we have realized that Ford Motor Company is the world’s highly popular automobile brand. If you are learning about the Ford BCG matrix company example; you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dog products of the automobile brand.