Samsung is a South Korean multinational conglomerate. Lee Byung Chul established the company in 1938 as a trading company and it changed its focus towards consumer electronics manufacturing in the 1990s. Today, we’ll discuss the BCG matrix of Samsung; it will focus on the four growth share quadrants; stars, cash cows, question marks, and dogs.
Samsung’s main products and services are as follows;
- Home Appliances
- Telecommunication Equipment
- Ships
- Flash Memory
- DRAM
- SSDs
- Semiconductors
- Medical equipment
- Electronic components
- Consumer electronics
- Automotive chemicals
- Clothing
- Semiconductor foundry
- Shipbuilding
- Retail
- Health care services
- Information and communication technology
- Hospitality
- Financial services
- Construction
- Entertainment
- Advertising
The statistical facts and figures about the world’s leading conglomerate organization Samsung are as follows;
- Samsung generated annual revenue of 204.09 billion USD in 2023
- Out of which, the net income and profit of the company was 15 billion USD
- Samsung employed roundabout 266,673 employees to manage its operations
- Samsung Electronics is the world’s largest consumer electronics manufacturing company
Some of the subsidiary brands of Samsung are as follows;
- Samsung Securities
- Samsung SDS, SDI
- Life Insurance Samsung
- Heavy Industries Samsung
- Fire & Marine Insurance
- Samsung Engineering, Electronics
- Electro-Machines Samsung
- C&T Corporations Samsung
- Samsung Biologics, Asset Management
- Cheil Worldwide
The top rival companies and competitors of Samsung are as follows;
- Motorola
- iBall
- Microsoft
- Gionee
- Asus
- Google Pixel
- Micromax
- Apple
- Vivo
- Xiaomi
- Oppo
- Huawei
- Lenovo
- Sony
- Nokia
- HTC
- Intex
The BCG matrix of Samsung focuses on the four growth rate market share quadrants stars, cash cows, question marks, and dogs. Here’s Samsung BCG matrix analysis as follows;
BCG Matrix of Samsung
Let’s discuss the four growth rate market share quadrants in the BCG matrix of Samsung, and they’re as follows;
Stars of Samsung
The star quadrants in the Samsung BCG matrix growth share analysis comprised such products and services that have higher market share and higher growth rates. They contribute significantly to the sales, revenue, and profitability of the multinational conglomerate organization. However, some of the star products and services of Samsung are as follows;
I-Smartphones
The market share of Samsung smartphones in 2023 was 24.22% and roundabout 1.033 billion people use Samsung smartphones. The company has earned a significant market share in the smartphone and mobile devices industry with an increasing growth rate.
II-Tabs
The market share of Samsung tablets in 2023 was 30.14% and the company has achieved the 2nd highest market share in the tablet market. The trend of the tablet is increasing gradually, and so is Samsung’s growth rate. Its growth rate has increased by 7.3% since 2012.
III-TV
The market share of Samsung TVs in 2022 was 29.7% and it has increased from 29.5%. The consumer electronic brand has earned a significant market share in the TV market with increasing growth. It makes TV the star product of the Samsung.
Cash Cows of Samsung
The cash cow quadrant in the Samsung BCG matrix growth share analysis comprises such products and services that have higher market share and slower growth rates. They contribute significantly to the sales, revenue, and profitability of the multinational conglomerate organization. However, some of the cash cow products and services of Samsung are as follows;
I-Cooking Appliances
Along with the latest cutting-edge technology, Samsun has a market share of 11.5% in the kitchen and home appliances industry. The kitchen and home appliances market has reached the saturation stage, where the growth rate of Samsung is a bit slower.
II-Washing Machines
The market share of Samsung washing machines in 2022 was 18% with a slower growth rate. The washing machine market has become highly competitive with various local and international players present in the market.
III-Refrigerator
The market share of Samsung refrigerators in 2023 was 15.3% and the consumer electronics brand is maintaining its position for the past 3 years. The market saturation in the refrigeration industry has slowed down the growth of all the competitors including Samsung.
IV-AC
The market share of Samsung AC (air conditioner) in 2022 was 41.0% with a slightly decreasing growth rate. The slower growth rate of Samsung AC is because of the increasing competition in the AC industry and the introduction of various other consumer electronics brands.
Question Marks of Samsung
The question mark quadrant in the Samsung BCG matrix growth share analysis comprises such products and services that have lower market share and higher growth rates. They have the potential to contribute to the sales, revenue, and profitability of the multinational conglomerate organization. However, some of the question mark products and services of Samsung are as follows;
I-Smartwatches
The market share of the Samsung smart watch is roundabout 10% with an increasing growth rate. The company has a limited market share in the smartwatch segment, but its growth rate is higher. However, the smartwatch segment has the potential to become the starting product of the company.
Dogs of Samsung
The dog quadrant in the Samsung BCG matrix growth share analysis comprises such products and services that have lower market share and lower growth rates. They don’t contribute to the sales, revenue, and profitability of the brand; instead, they consume a lot of capital resources of the company. However, some of the dog products and services of Samsung are as follows;
I-Printers
The market share of Samsung Printers in 2016 was 4% and we don’t see Samsung printers in the top rating of the printer market. The market share and growth rate of the company’s printers were decreasing, and the company ultimately stopped producing them.
Conclusion: Samsung BCG Matrix Growth Share Analysis
After an in-depth study of the BCG matrix of Samsung; we have realized that Samsung is the world’s leading consumer electronic manufacturing company. If you are learning about the Samsung BCG matrix growth share analysis; then you should keep in mind the abovementioned four quadrants; stars, cash cows, question marks, and dogs.
References
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