BCG Matrix of Zara 

Zara is a retail chain fashion Spanish multinational company. Rosalia Mera and Amancio Ortega founded the retail fashion brand in 1975. Today, we’ll discuss the BCG matrix of Zara; and the four growth-share matrix analyses like; stars, cash cows, question marks, and dogs.

The BCG matrix of Zara would discuss the four growth-share matrix analysis quadrants like stars, cash cows, question marks, and dogs. Here’s Zara BCG matrix growth-share matrix analysis example as follows;

BCG Matrix of Zara 

Let’s discuss the four growth-share matrix quadrants of the BCG matrix of Zara, and they’re as follows;

Stars of Zara

The star quadrant in the Zara BCG matrix growth-share matrix analysis example comprises such products and services that have a higher market share and higher growth rate. They contribute significantly to the sales, revenue, and profit of the retail fashion brand. However, some of the main star products and services of Zara are as follows;

I-Barbi Fashion Dress

According to an estimate, Zara sells 85% of its clothes and apparel at full price. The Barbie fashion dress of Zara contributed approximately 13.3 billion USD, and its sales increased by 13.1% in 2023.

Additionally, the fashion denim and fashion jerseys of Zara are the top-selling products of Zara. They have achieved a significant market share with an increasing growth rate.

II-Bags Collection

Zara offers a well-diversified collection of bags. They contribute roundabout 2% of the market share in the global bags industry with an increasing growth rate.

III-Accessories

The fashion accessories of Zara are complementary to the fashion products; they go hand-in-hand. The fashion accessories of Zara have earned a significant market share in the global accessories market with an increasing growth rate.

Cash Cows of Zara

The cash cow quadrant in the Zara BCG matrix growth-share matrix analysis example consists of such products and services that have a higher market share and slower growth rate. They contribute significantly to the sales, revenue, and profit of the retail fashion brand. However, some of the main cash cow products and services of Zara are as follows;

I-Clothes & Apparel

The market share of Zara’s fashion clothes and apparel in 2021 was 11% in the global apparel industry. The company offers a wide range of products in the apparel category like jeans, skirts, casual wear, classic, and official clothing for men, women, and children. It has allowed the fashion brand to earn a significant market share and a slower growth rate due to the tough competition.

II-Shoes & Footwear

The footwear and shoes of Zara go hand-in-hand and they have achieved a significant portion of the market share in the footwear and shoes industry. However, the fashion brand’s growth rate is low due to the market saturation and the presence of top competitors in the market.

Question Marks of Zara

The question mark quadrant in the Zara BCG matrix growth-share matrix analysis example outlines such products and services that have a lower market share and higher growth rate. They have the potential to contribute to the sales, revenue, and profit of the retail fashion brand; if the company works on the weak areas. However, some of the main questions products and services of Zara are as follows;

I-Pull & Bear

Pull & Bear is the subsidiary brand of Zara and its market share in 2022 was 6.61%. It has shown significant growth potential over the years, and it could be the next star brand of the company if the company focuses on it.

II-Bershka

Bershka is the leading subsidiary brand of Zara and its market share in 2022 was 7.3%. It has the potential to amplify the company’s sales and revenue and become the next star brand of Zara.

III-Stradivarius

Stradivarius is the top third subsidiary brand of Zara with a market share of 6.31% in 2022. Although it has a lower market share, but its growth rate is higher and it could become the next star brand of Zara by increasing its market share.

Dogs of Zara

The dog quadrant in the Zara BCG matrix growth-share matrix analysis example includes such products and services that have a lower market share and lower growth rate. They don’t contribute to the sales, revenue, and profit of the retail fashion brand; instead, they consume a lot of capital resources of the company. However, some of the main question marks the products and services of Zara as follows;

I-Maternity Wear

Zara’s maternity wear and clothes for pregnant ladies couldn’t make a bigger impact in the maternity clothes market. The company’s market share is lower in the maternity clothing area with a decreasing growth rate.

II-Underwear

The market share of Zara underwear is very low with a decreasing growth rate. They are consuming a lot of capital resources of the company, instead of increasing the company’s profitability.

Conclusion: Zara BCG Matrix Growth Share Matrix Analysis 

After an in-depth study of the BCG matrix of Zara; we have realized that Zara is the world’s leading retail chain fashion brand. If you are learning about the Zara BCG matrix growth-share matrix analysis example; then you should keep in mind the four quadrants; stars, cash cows, question marks, and dogs.