Brand Analysis of Disney

The Walt Disney Company is a mass media and entertainment American multinational conglomerate. Roy O Disney and Walt Disney founded the entertainment company in 1923. Today, we’ll discuss the brand analysis of Disney; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Disney

Let’s discuss the brand analysis of Disney; some of the main elements involved in the Disney brand analysis are as follows;

Mission, Vision, and Value of Disney

The mission statement of Disney is to inspire, motivate, inform, and entertain people worldwide through catchy and interesting storytelling. It reflects the advanced and innovative technologies, creative mindset, and iconic brands that would make the company the world’s leading entertainment brand. However, the entertainment brand has a strong commitment to innovation, technology, and creativity to develop unparalleled experience to drive and develop valuable experience for customers and stakeholders.

Disney is a highly corporate socially responsible brand and focuses on building a strong and enduring legacy. It helps the company connect and engage with customers and employees in the workplace and local communities with the objective of protecting and saving the environment and nature.

However, the vision statement of Disney is to become the market leader in providing and producing information and entertainment to the public. The vision of the entertainment company comprises three following elements;

• Information and entertainment
• Producer, provider, and market leader
• Global market access

Customer Reviews and Feedback about Disney

The online customer reviews star ratings, and feedback analysis of Disney are as follows;

• PissedConsumer: 2-star rating out of 286reviews
• Trust Pilot: 1.5 star rating out of 212reviews
• Amazon: 4.4star rating out of 53259 reviews
• Glass Door: 3.8star rating out of 17899 reviews
• Indeed: 4.1star rating out of 4907 reviews

The online customer reviews, star ratings, and feedback analysis of Disney shows that the company has a mixture of both good and bad reviews. The happy and satisfied customers share the positive reviews and high star ratings, and the dissatisfied customers posit the negative reviews and their bad experiences with the company’s products and services

Social Media Presence of Disney

The social media following and network of Disney on various social media platforms are as follows;

• Instagram: 39.6Million followers
• X: 10.8Million followers
• Facebook: 54.5Million followers

Disney has established a very large network and a strong presence on various social media platforms. The media and entertainment brands regularly post pictures and videos of the latest and upcoming shows to develop curiosity and suspense among consumers. Social media activity helps the company to connect and engage with the targeted customers.

Marketing Campaign Analysis of Disney

Disney runs various types of marketing and advertisement campaigns for the promotion of its products services and brands. The entertainment brand employs various media channels; traditional and digital media platforms, awards and nominations, celebrity endorsements and brand ambassadors, and sponsorship of mega events. However, the entertainment shows promotion on multiple media outlets would help the company amplify its customer market reach, network, and viewership.

Web and Social Media Traffic of Disney

The web and social media traffic of Disney on various media platforms is as follows;

• Traffic: 11.9Million monthly average visitors
• Average Duration: 3.00 minutes

The source of web and social media traffic comes from the following countries:

• USA: 66.56%
• UK: 3.08%
• India: 2.35%
• Canada: 2.31%
• France: 1.5%
• Others: 24.21%

The proportion of web traffic comes from the following media channels:

• Direct: 56.27%
• Referrals: 7.77%
• Organic Search: 34.9%
• Paid Search: 0.02%
• Social: 0.84%
• Email: 0.08%
• Display: 0.12%

Percentage of traffic comes from following social media platforms;

• YouTube: 34.14%
• Facebook: 19.08%
• Pinterest: 8.29%
• Reddit: 7.82%
• X: 7.81%
• Others: 22.87%

Disney Customer’s Journey

The customers’ journey of Disney starts when the company runs various types of promotional campaigns to spread awareness and buzz about upcoming shows. They make customers watch a particular show on Disney Plus. They would share positive reviews if they liked the show.

Target Audience Demographic of Disney

The demographic segment of the target audience of Disney is as follows;

• Age: 18 to 64 years old
• Gender: 48% men and 52% women
• Education: Tech-aware and well-educated
• Income: well-off and middle class
• Interest: news, travel, shopping, movies, entertainment
• Social Status: middle class and mediocre

The demographic segmentation of the target audience of Disney allows you to create a buyer persona and customer avatar of the ideal customers. They are both men and women from various age groups; they belong to the middle and upper class who have the luxury of time and resources to enjoy; they want to spend quality time by watching interesting and innovative entertainment shows.

Conclusion: Brand Analysis of Disney | Disney Brand Analysis | Strategic Analysis of Disney

After an in-depth study of the brand analysis of Disney; we have realized that Disney is the world’s leading media and entertainment brand. If you are learning about the Disney brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.