Brand Analysis of Durex

Durex is a personal lubricants and condoms-producing multinational company. The company started its business in 1915. Today, we’ll discuss the brand analysis of Durex; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Durex

Let’s discuss the brand analysis of Durex; some of the main elements involved in the Durex brand analysis are as follows;

Mission, Vision, and Value of Durex

The mission statement of Durex is to have a strong commitment to its market leadership position in the production and distribution of top-quality lubricants and condoms. The objective of the company is to meet the needs and requirements of customers by continuously improving its production and manufacturing processes, service quality, and investing in innovation and technology. However, the brand regularly conducts training programs for employees and team members at different levels to ensure the comprehension of the product, maintaining top quality, and commitment to social responsibility.

The vision statement of Durex is to develop the world of sexual security by fighting against stigma, shame, and conventional norms. The brand has a strong commitment to unleash the freedom of one true self with their own sexuality and experiences. The company keeps innovating and developing new products that would amplify the sexual experience, improving intimacy and wellness by developing a diverse and inclusive world.

Customer Reviews and Feedback about Durex

The online customer reviews, star rating, and feedback analysis of Durex is as follows;

• Amazon: 4.2star rating out of 76 reviews
• CVS: 4.5 star rating out of 284 reviews
• Reviews.io: 3.8star rating out of 4 reviews
• Pharmica: 4.8star rating out of 31 reviews
• Trust Pilot: 1.4 star rating out of 35 reviews
• The LowDown: 4.1 star rating out of 11reviews

The online customer reviews, star rating, and feedback analysis of Durex show that the condom brand has a lot of positive reviews and satisfied customers and very few dissatisfied customers. The happy and satisfied customers posted high star ratings and positive reviews; the dissatisfied customers shared negative reviews and ratings about the brand.

Social Media Presence of Durex

The social media following and network of Durex on various social media platforms are as follows;

• Instagram India: 300K followers
• Facebook: 11.7Million followers
• X: 22.6K followers
• LinkedIn: 1Kfollowers

Durex has established a very large network and a strong following on various social media platforms. The condom brand regularly posts informative and interesting content about the usage and significance of its products in a person’s life. The proactive social media presence would help the company to connect and engage with the customers and improve its network and sales.

Marketing Campaign Analysis of Durex

Durex runs various types of funny, interesting, and humorous marketing and advertisement campaigns for the promotion of its products and services and the brand. The condom brand employs various media channels, digital and social media marketing campaigns, and public awareness messages. It allowed the company to increase its network and sales.

Web and Social Media Traffic of Durex

The web and social media traffic of Durex on various media platforms is as follows;

• Traffic: 155Kmonthly average visitors
• Average Duration: 1.11 minutes

The source of web and social media traffic comes from the following countries:

• UK: 45.02%
• Poland: 14.72%
• USA: 4.35%
• India: 3.2%
• Pakistan: 2.03%
• Others: 30.68%

The proportion of web traffic comes from the following media channels:

• Direct: 28.36%
• Referrals: 6.23%
• Organic Search: 59.79%
• Paid Search: 2.92%
• Social: 1.61%
• Email: 0.12%
• Display: 0.97%

Percentage of traffic comes from following social media platforms;

• YouTube: 38.71%
• Facebook:
• Pinterest:
• Reddit:
• X: 61.29%
• Others:

Durex Customer’s Journey

The customer’s journey of the condom brand Durex starts with marketing and advertisement campaigns. They develop curiosity and interest among customers; they buy the company’s product to check out its experience. If satisfied with the company’s product, they would become repetitive customers; otherwise, they would switch to other brands.

Target Audience Demographic of Durex

The demographic segment of the target audience of Durex is as follows;

• Age: 18 to 64 years old
• Gender: 58% men and 48% women
• Education: well-aware and educated
• Income: medium and lower
• Interest: intimacy, sexual experience
• Social Status: high and low depending on their economic class

The demographic segmentation of the target audience of Durex allows you to create a buyer persona and the customer avatar of the ideal customers of the brand. They’re both men and women from various age groups, they have a great interest in pleasure, intimacy, and closure; they want to explore their sexuality without any risk.

Conclusion: Brand Analysis of Durex | Durex Brand Analysis |Strategic Analysis of Durex

After an in-depth study of the brand analysis of Durex; we have realized that Durex is the world’s leading retail chain brand. If you are learning about the Durex brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.