Brand Analysis of Saint Laurent

Yves Saint Laurent is a multinational luxury fashion house company. Pierre Berge and Yves Saint Laurent founded the luxury fashion brand in 1961. The luxury fashion brand has established a network of approximately 308 chain fashion stores in various countries worldwide. Today, we’ll discuss the brand analysis of Saint Laurent; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Saint Laurent

Let’s discuss the brand analysis of Saint Laurent; some of the main elements involved in the Saint Laurent brand analysis are as follows;

Mission, Vision, and Value of Saint Laurent

The mission statement of Yves Saint Laurent is to help and guide people to impress and dress in unique, eternal fashion styles. The luxury fashion brand produces a vast variety of fashion products and accessories that are eternal.

However, the objective of Yves Saint Laurent is to develop highly desirable fashion products through top quality, innovation, creativity, and unique designs. The luxury fashion brand focuses on achieving continuous growth in the global retail market by launching new fashion stores in various countries worldwide. The company is redesigning the interior of its existing stores with a new look and concept. The luxury fashion brand has a strong commitment to environmental sustainability and engaging in ethical practices.

Customer Reviews and Feedback about Saint Laurent

The online customer reviews, star ratings, and feedback analysis of Yves Saint Laurent on various platforms are as follows;

• Trustpilot: 1.6star ratings out of 451 reviews
• Product Reviews: 2-star ratings out of 44reviews
• Amazon: 4.3star ratings out of 179 reviews
• Sitejabber: 2.2star ratings out of 13 reviews
• Glass Door: 3.6star ratings out of 457 reviews
• Look Fantastic: 4.9-star ratings out of 308reviews

The online customer reviews, star ratings and feedback analysis of Yves Saint Laurent demonstrates that there is a mixture of both good and bad reviews. Happy and satisfied customers share high star ratings and positive reviews about luxury fashion brands. On the other hand, dissatisfied customers are sharing their discontent and negative experiences with the fashion brand.

Social Media Presence of Saint Laurent

The social presence and network following of Yves Saint Laurent on various social media platforms is as follows;

• Instagram: 12.6Million followers
• Facebook: 3.7Million followers
• LinkedIn: 598.2Kfollowers
• X: 4.2Million followers

Yves Saint Laurent has established a very large network and strong presence on various social media platforms. The luxury fashion brand regularly posts pictures and videos of unique fashion designs, styles, and fashion accessories on various social media platforms to connect and engage with fashion-loving audiences. The proactive social media presence would help the luxury fashion brand to become aware of growing customer market trends and amplify its market reach.

Marketing Campaign Analysis of Saint Laurent

Yves Saint Laurent runs various types of marketing and advertisement campaigns for the promotion of its fashion products and accessories. The luxury fashion brand employs various media channels, traditional and digital media platforms; celebrity endorsement, brand ambassadors, in-store advertisements, and fashion shows. Multiple marketing campaigns on various media channels would help the fashion brand amplify its customer market reach, network, and sales.

Web and Social Media Traffic of Saint Laurent

The web and social media traffic of Saint Laurent on various media platforms is as follows;

• Traffic: 3.1Million monthly average visitors
• Average Duration: 1.58 minutes

The source of web and social media traffic comes from the following countries:

• USA: 32.03%
• Canada: 6.6%
• France: 5.4%
• Korea: 5.31%
• UK: 5.17%
• Others: 45.45%

The proportion of web traffic comes from the following media channels:

• Direct: 43.74%
• Referrals: 2.91%
• Organic Search: 38.71%
• Paid Search: 12.07%
• Social: 1.87%
• Email: 0.7%
• Display: 0.53%

Percentage of traffic comes from following social media platforms;

• YouTube: 17.29%
• Facebook: 10.02%
• Instagram: 9.1%
• Reddit: 47.16%
• X: 7.17%
• Others: 9.26%

Saint Laurent Customer’s Journey

The customer journey of Yves Saint Laurent starts with running various promotional and advertisement campaigns to spread product and brand awareness. It makes potential customers visit the chain fashion stores of the brand to check the quality, texture, and style of fashion products. However, if the fashion products meet and satisfy their standards and requirements, they will buy the product; otherwise, they move on to the other fashion brand.

Target Audience Demographic of Saint Laurent

The demographic segment of the target audience of Saint Laurent is as follows;

• Age: 18 to 64 years old
• Gender: 34% men and 66% women
• Education: higher and fashion-aware
• Income: higher and well off
• Interest: fashion, styles, unique
• Social Status: higher and brand-conscious

The demographic segmentation of the target audience of Yves Saint Laurent allows you to create a buyer persona and customer avatar of the ideal customer. They’re both men and women from various age groups, they have a great interest in luxury fashion designs and styles, and they want to express themselves creatively with unique fashion designs.

Conclusion: Brand Analysis of Saint Laurent | Saint Laurent Brand Analysis | Strategic Analysis of Saint Laurent

After an in-depth study of the brand analysis of Saint Laurent; we have realized that Yves Saint Laurent is the world’s leading luxury fashion brand. If you are learning about the Saint Laurent brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.