Glossier is a beauty, skincare, and cosmetics American brand and the cosmetic company started its beauty care business in 2014. The beauty brand has earned a unique position in the cosmetic industry with its beauty blog “Into the Gloss” and breaking the traditional norms of the industry. Today, we’ll discuss the competitors analysis of Glossier; direct, indirect, replacement, and substitute competitors of Glossier; top competitors of cosmetics brands.
Key facts and details about Glossier
- Products: moisturizers, skin tint, facial mist, and all-purpose balm
- Services: Into the Gloss beauty blog
- Pricing Structure: premium and high-end
- Brand Reputation: cosmetics and beauty care brand
- Marketing Strategies: social media marketing, promotional campaigns, micro-influencer marketing
Direct Competitors of Glossier
Let’s discuss the main direct competitors of the company in the Glossier competitors analysis and top competitors of Glossier; they’re as follows;
The Honest Company
The Honest Company is a consumer goods, beauty, makeup, and Cosmetics Company and it started its business in 2011. Jessica Alba is one of the co-founders of the company and it has had a strong celebrity endorsement ever since its foundation.
- Products: sanitizers, hair care, skincare, cosmetics, wipes and diapers
- Pricing Structure: dynamic price strategy
- Brand Reputation: Consumers Goods and Cosmetics Company
- Marketing Strategies: celebrity endorsement, social media marketing
Strengths and Weaknesses Comparison
Glossier and The Honest Company both are operating their business in the cosmetics and beauty care industry. The Honest company has a bit larger product portfolio, market reach, and strong brand influence to celebrity endorsement. These factors make The Honest company the top direct competitor of Glossier.
Sephora
Sephora is the world’s leading beauty care and cosmetics company and the cosmetic brand started its beauty business journey in 1969. The company has a very large product and brand portfolio comprising of over 340 cosmetics and personal care brands.
- Products: hair care, body lotion, beauty tools, nail colors, fragrances, skincare, cosmetics
- Pricing Structure: High-end, premium, and dynamic
- Brand Reputation: luxury cosmetics and beauty care brand
- Marketing Strategies: influencers marketing, great user experience, promotional campaigns
Strengths and Weaknesses Comparison
Glossier and Sephora both are operating their business in the beauty, personal care, and cosmetics industries. Sephora has established a very large network, strong brand influence, and a loyal database of customers. These factors make Sephora the leading direct competitor of Glossier.
Indirect Competitors of Glossier
Let’s discuss the main indirect competitors of the company in the Glossier competitors analysis and top competitors of Glossier; they’re as follows;
BeautyCounter
BeautyCounter is a skincare and cosmetics products manufacturing American company and the cosmetic brand started its business in 2013. The company has established a very large retail network, offering over 150 products, and collaborating with over 65000 independent consultants.
- Products: beauty, personal care, skincare, and cosmetics
- Services: Beauty and skin care consultancy services
- Pricing Structure: premium, high-end, and dynamic pricing strategy
- Brand Reputation: Beauty and cosmetics brand
- Marketing Strategies: MLM and network marketing
Strengths and Weaknesses Comparison
Glossier and BeautyCounter both are operating their business in the beauty, cosmetics, and personal care industries. BeautyCounter has established a unique market position due to MLM and network marketing strategy, and it makes BeautyCounter the top indirect competitor of Glossier.
Julep
Julep is a beauty, personal care, and cosmetics American company and beauty brand that started its business in 2007. The cosmetic brand is a subsidiary of AS Beauty brand and it only sells beauty products online.
- Products: beauty, nail polish, personal care, skincare, and cosmetics
- Services: branded beauty parlors
- Pricing Structure: dynamic and premium
- Brand Reputation: cosmetics, free of fumes beauty products without toxins
- Marketing Strategies: online, social media marketing, influencer marketing
Strengths and Weaknesses Comparison
Glossier and Julep both operate their business in the beauty, personal care, skincare, and cosmetics industries. Julep has established a strong brand positioning online and achieved the status of best-selling product brand over Amazon. These factors make Julep the leading indirect competitor of Glossier.
Substitute and Replace Competitors of Glossier
Let’s discuss the main replacement and substitute competitors of the company in the Glossier competitors analysis and top competitors of Glossier; they’re as follows;
Goop
Goop is a lifestyle, beauty, personal care, and cosmetics American brand. Famous celebrity Gwyneth Paltrow founded the beauty, fashion, and Personal Care Company in 2008. The company has established a strong brand positioning due to strong celebrity endorsements.
- Products: fashion, lifestyle, cosmetics, personal care, and skin care
- Pricing Structure: High-end, premium, and dynamic
- Brand Reputation: lifestyle, fashion, and cosmetic brand
- Marketing Strategies: celebrity endorsements, philanthropic activities, awards and recognition
Strengths and Weaknesses Comparison
Glossier and Goop both are operating their business in the beauty, fashion, personal care, and cosmetic industries. Goop has a bit larger product portfolio, strong brand influence due to celebrity endorsements, and wider market reach. These factors make Goop the substitute and replacement competitor of Glossier.
Rodan+Fields
Rodan+Fields is a skincare, cosmetics, and personal care American company and the cosmetic brand started its business in 2007. The company has established a unique marketing positioning due to its network and multi-level-marketing strategic approach.
- Products: cosmetics, beauty, and personal
- Pricing Structure: high-end and premium pricing strategy
- Brand Reputation: cosmetics and beauty brand
- Marketing Strategies: social media, multi-level-marketing, and network marketing strategy
Strengths and Weaknesses Comparison
Glossier and Rodan+Fields both are operating their business in the beauty care and cosmetics industry. Rodan implements the pyramid structure business mode and network marketing strategy, and it makes Rodan the top substitute competitor of Glossier.
Conclusion: Glossier Competitors Analysis Example Company | Strategic Competitor Analysis |Top Competitors of Glossier
After an in-depth study of the competitors analysis of Glossier; we have realized that Glossier is the world’s leading beauty and personal care brand. If you are learning about the top competitors of Glossier; then you should keep in mind the abovementioned direct, indirect, substitute, and replacement competitors of cosmetics and personal care brands.
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