Competitors Analysis of Ralph Lauren

Ralph Lauren is an American retail fashion company; Ralph Lauren founded the fashion brand in 1967. The company has established a very large network comprising over 564 stores in various countries across the globe. Today, we’ll discuss the competitors analysis of Ralph Lauren; direct, indirect, replacement, substitute, and top competitors of Ralph Lauren as the competitors analysis of fashion and clothing brand.

Key Facts about Ralph Lauren

• Products: Jewelry, furniture, luxury clothing, fragrance, footwear, house wear
• Services: tailoring service
• Pricing Structure: high-end and premium pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: sponsorships of mega sporting events, philanthropic activities, creative luxury advertisement campaigns

Direct Competitors of Ralph Lauren

Let’s discuss the main direct competitors of the company in the Ralph Lauren competitors analysis of fashion and clothing brands and top competitors of Ralph Lauren; they’re as follows;

LVMH

LVMH is a French retail luxury fashion company; the retail luxury fashion conglomerate came into existence in 1987. The company has established a very large network comprising over 6097 fashion stores in various countries across the globe.

• Products: clothing, cosmetics, fashion accessories, perfumes, jewelry, watches
• Services: e-commerce store and departmental stores
• Pricing Structure: high-end and premium pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: philanthropy, promoting art, culture, and music, fashion exhibitions, fashion shows

Strengths and Weaknesses Comparison

Ralph Lauren and LVMH both are operating their business in the luxury fashion industry. LVMH has established a unique marketing and brand position due to organizing fashion shows, running luxury advertisement campaigns, and promoting art and culture. These factors make LVMH the leading competitor of Ralph Lauren.

Capri Holdings

Capri Holdings is an American retail luxury fashion company incorporated in the British Virgin Islands; the retail luxury fashion conglomerate started its business in 1981. The company has established a very large network comprising over 2000 fashion stores in various countries across the globe.

• Products: clothes, shoes, watches, handbags, fashion accessories
• Services: boutiques and customized clothing
• Pricing Structure: premium and high-end pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: brand ambassadors, celebrity endorsements, fashion shows

Strengths and Weaknesses Comparison

Ralph Lauren and Capri Holdings both are operating their business in the luxury fashion industry. Capri Holdings has established a unique marketing and brand position due to organizing fashion shows and running luxury advertisement campaigns. These factors make Capri Holdings the leading competitor of Ralph Lauren.

Indirect Competitors of Ralph Lauren

Let’s discuss the main indirect competitors of the company in the Ralph Lauren competitors analysis of fashion and clothing brands and top competitors of Ralph Lauren; they’re as follows;

HanesBrands

HanesBrands is an American retail luxury fashion and clothing company; the retail clothing and fashion company started its business in 1901. The company has established a very large network comprising over 252 fashion and clothing stores in various countries across the globe.

• Products: clothes, ready-to-wear, fashion accessories
• Pricing Structure: dynamic and high-end pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: discounts, bundle packages, promotional campaigns

Strengths and Weaknesses Comparison

Ralph Lauren and HanesBrands both are operating their business in the luxury fashion and clothing industry. LVMH has established a unique marketing and brand position due to offering a great variety of clothing and apparel to a wide range of customers. These factors make HanesBrands the leading competitor of Ralph Lauren.

Richemont

Richemont is a Swiss retail luxury fashion company; Johann Rupert founded the retail luxury fashion brand in 1988. The company has established a very large network comprising over 458 fashion stores in various countries across the globe.

• Products: fashion clothing, accessories, watches, pen, and jewelry
• Pricing Structure: premium and high-end pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: sustainability initiative, TV, print, digital, and social media marketing,

Strengths and Weaknesses Comparison

Ralph Lauren and Richemont both are operating their business in the luxury fashion industry. Richemont has established a unique marketing and brand position due to employing various media channels for running luxury fashion advertisements. These factors make Richemont the leading competitor of Ralph Lauren.

Substitute and Replace Competitors of Ralph Lauren

Let’s discuss the main replacement and substitute competitors of the company in the Ralph Lauren competitors analysis of fashion and clothing brands and top competitors of Ralph Lauren; they’re as follows;

Calvin Klein

Calvin Klein is an American retail luxury fashion company; the retail luxury fashion started the fashion business in 1968. The company has established a very large network comprising over 122 fashion stores in various countries across the globe.

• Products: apparel, perfumes, watches, undergarments, clothing
• Pricing Structure: high-end and premium pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: brand ambassadors, celebrity and athlete endorsements, fashion shows, and exhibitions

Strengths and Weaknesses Comparison

Ralph Lauren and Calvin Klein both are operating their business in the luxury fashion industry. Calvin Klein has established a unique marketing and brand position due to conducting fashion shows, running luxury advertisement campaigns, and collaborating with celebrities. These factors make Calvin Klein the leading competitor of Ralph Lauren.

Armani

Armani is an Italian retail luxury fashion company; Giorgio Armani founded the retail luxury fashion brand in 1975. The company has established a very large network comprising over 500 fashion stores in various countries across the globe.

• Products: ready-to-wear, fashion accessories, footwear, home interior
• Services: boutiques
• Pricing Structure: High-end and premium pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: philanthropy, social responsibility, fashion shows, environmental sustainability

Strengths and Weaknesses Comparison

Ralph Lauren and Armani both are operating their business in the luxury fashion industry. Armani has established a unique marketing and brand position due to environmental sustainability initiatives and engaging in charities and philanthropic activities. These factors make Armani the leading competitor of Ralph Lauren.

Conclusion: Ralph Lauren Competitors Analysis Example Company | Strategic Competitor Analysis of Fashion Clothing Brands|Top Competitors of Ralph Lauren

After an in-depth study of the competitors analysis of Ralph Lauren; we have realized that Ralph Lauren is the world’s leading retail luxury fashion brand. If you are learning about the top competitors of Ralph Lauren; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute competitors analysis of fashion clothing brands.