Gymshark is a sportswear, fitness equipment, and apparel British brand and the company started its sportswear business in 2012. The sportswear brand has earned significant attention on social media due to its niche-focused approach to bodybuilding. Today, we’ll discuss the competitors analysis of Gymshark; direct, indirect, replacement, and substitute competitors; and top competitors of Gymshark.
Key Facts about Gymshark
- Products: Sportswear, bodybuilding wear, and athleisure
- Pricing Structure: dynamic and high-end pricing strategy
- Brand Reputation: high-quality sportswear and gym wear
- Marketing Strategies: direct-to-consumer, social media, and influencer marketing
Direct Competitors of Gymshark
Let’s discuss the main direct competitors of the company in the Gymshark competitors analysis and top competitors of Gymshark; they’re as follows;
Lululemon
Lululemon is a sportswear Canadian brand and it started its business in 1998. The sportswear brand has established a very large network of over 711 retail chain sportswear stores across the world. The company earned its reputation by pioneering yoga pants and other athletic wear.
- Products: sportswear, athletic wear, yoga pants, and accessories
- Services: community building activities, yoga classes, and fitness sessions
- Pricing Structure: premium and high-end pricing
- Brand Reputation: sportswear and athletic apparel
- Marketing Strategies: holistic and guerilla marketing strategies
Strengths and Weaknesses Comparison
Gymshark and Lululemon both are operating their business in the athletic wear, fitness wear, and sportswear market. The Canadian brand Lululemon has established a strong network of chain sportswear stores in various countries worldwide. It makes Lululemon the top direct competitor of Gymshark.
Fabletics
Fabletics is an American sportswear brand and the company started its business in 2013. The sportswear brand has established a network of roundabout 85 sportswear chain stores across the country along with a very large sportswear e-commerce store.
- Products: sportswear, activewear, and accessories
- Services: VIP membership and unique access
- Pricing Structure: premium and high-end pricing
- Brand Reputation: activewear for men and women in all sizes
- Marketing Strategies: celebrity endorsements, and digital media
Strengths and Weaknesses Comparison
Gymshark and Fabletics both are operating their business in the sportswear and athletic wear market. Fabletics offers a wide variety of sportswear apparel for men and women in all big and small sizes. The large network and strong e-commerce platform make Fabletics the top direct competitor of Gymshark.
Indirect Competitors of Gymshark
Let’s discuss the main indirect competitors of the company in the Gymshark competitors analysis and top competitors of Gymshark; they’re as follows;
Under Armour
Under Armour is an American sportswear brand and the company started its sportswear business in 1996. The company has established a strong influence in the sports apparel and equipment manufacturing market.
- Products: sportswear, accessories, clothing, and footwear
- Services: community building and fitness sessions
- Pricing Structure: premium and high-end pricing
- Brand Reputation: sportswear and sports equipment
- Marketing Strategies: sponsorships and celebrity endorsements
Strengths and Weaknesses Comparison
Gymshark and Under Armour both are operating their business in the sportswear industry. Under Armour has established a very large network of over 400 stores in various countries worldwide. The great network and strong influence in the sportswear business make Under Armour the top indirect competitor of Gymshark.
Sweaty Betty
Sweaty Betty is a sportswear and sports equipment manufacturing British brand. The sportswear brand has established a network of approximately 50 boutiques and sportswear and activewear stores in the US and the UK.
- Products: sportswear, equipment, and activewear
- Pricing Structure: premium and high-end
- Brand Reputation: sportswear and sports equipment, and customized clothing
- Marketing Strategies: empowering women, fitness journey,
Strengths and Weaknesses Comparison
Gymshark and Sweaty Betty both are operating their business in the sportswear and sports equipment industry. Betty has established a very large network and earned a significant portion of the sportswear market. The strong brand influence makes Sweaty Betty the top indirect competitor of Gymshark.
Substitute and Replace Competitors of Gymshark
Let’s discuss the main replacement and substitute competitors of the company in the Gymshark competitors analysis and top competitors of Gymshark; they’re as follows;
Alphalete Athletics
Alphalete Athletics is a sportswear brand and the fitness vlogger founded the sportswear company. The brand offers a wide variety of sportswear products and items to fitness lovers and enthusiasts.
- Products: sportswear, leggings, hoodies, sports accessories
- Services: fitness videos and sessions online
- Pricing Structure: dynamic and high-end pricing
- Brand Reputation: high-quality sportswear
- Marketing Strategies: social media and digital media platforms, influencer marketing
Strengths and Weaknesses Comparison
Gymshark and Alphalete Athletics both are operating their business in the sportswear industry. Alphalete has started its business online and earned significant growth and attention.
Beyond Yoga
Beyond Yoga is a sportswear and yoga fitness apparel manufacturing company and the brand started its business in 2005. The sportswear brand has established a strong online presence and it helps the company to increase online sales.
- Products: sportswear, yoga pants, leggings, activewear
- Pricing Structure: dynamic pricing
- Brand Reputation: yoga and sportswear
- Marketing Strategies: influencer marketing and social media
Strengths and Weaknesses Comparison
Beyond Yoga and Gymshark both are operating their business in the sportswear industry. Yoga brand has a strong online presence and it makes Beyond Yoga the substitute competitor of Gymshark.
Conclusion: Gymshark Competitors Analysis Example Company | Strategic Competitor Analysis |Top Competitors of Gymshark
After an in-depth study of the competitors analysis of Gymshark; we have realized that Gymshark is the world’s leading sportswear and fitness wear brand. If you are learning about the Gymshark competitors analysis; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute competitors of Gymshark.
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