Competitors Analysis of Jollibee

Jollibee is a retail fast-food chain Filipino multinational corporation. Tony Tan Caktiong founded the fast-food chain company in 1978; it has established a network of over 1500 chain restaurants in various countries across the globe. Today, we’ll discuss the competitors analysis of Jollibee; direct, indirect, replacement, substitute, and top competitors analysis of fast-food brands.

• Products: chicken meal, Filipino spaghetti, burger steak, chili chicken
• Pricing Structure: dynamic, market competitive, premium
• Brand Reputation: fast-food chain restaurant
• Marketing Strategies: TV series, mascots, 3D games, loyalty programs, customer base

Direct Competitors of Jollibee

Let’s discuss the main direct competitors of the company in the Jollibee competitors analysis of fast-food brands and top competitors of Jollibee; they’re as follows;

McDonald’s

McDonald’s is a retail fast-food chain American multinational corporation. Maurice McDonald and Richard McDonald founded the fast-food chain company in 1940; it has established a network of over 41822 chain restaurants in various countries across the globe.

• Products: chicken, burger, French fries, salads, desserts, shakes, breakfast
• Pricing Structure: dynamic, market competitive, premium
• Brand Reputation: fast-food chain restaurant
• Marketing Strategies: sports events sponsorships, advertisement campaigns, celebrity endorsements

Strengths and Weaknesses Comparison

Jollibee and McDonald’s both are operating their business in the fast-food chain restaurant market. McDonald’s has established a unique marketing and brand positioning due to running various types of marketing and advertisement campaigns, sponsorship of mega sporting events, and celebrity endorsements.

KFC

KFC is a retail fast-food chain American multinational corporation. Pete Harman and Harland Sanders founded the fast-food chain company in 1930; it has established a network of over 30000 chain restaurants in 150 countries across the globe.

• Products: chicken burger, fried chicken, wraps, French fries, desserts, salads, breakfast
• Pricing Structure: dynamic, market competitive, premium
• Brand Reputation: fast-food chain restaurants
• Marketing Strategies: advertisement campaigns, digital marketing, word-of-mouth, TV, billboards, loyalty programs

Strengths and Weaknesses Comparison

Jollibee and KFC both are operating their business in the fast-food chain restaurant market. KFC has established a unique marketing and brand positioning due to running various types of marketing and advertisement campaigns, loyalty programs, TV, billboards, and other digital marketing campaigns.

Indirect Competitors of Jollibee

Let’s discuss the main indirect competitors of the company in the Jollibee competitors analysis of fast-food brands and top competitors of Jollibee; they’re as follows;

Starbucks

Starbucks is a coffeehouse chain American multinational corporation. Gordon Bowker, Zev Siegl, and Jerry Baldwin founded the fast-food chain company in 1971; it has established a network of over 38038 chain restaurants in 86 countries across the globe.

• Products: sandwiches, baked items, tea, smoothies, coffee beverages
• Pricing Structure: dynamic, premium pricing strategy
• Brand Reputation: coffeehouse
• Marketing Strategies: marketing and advertisement campaigns, recycling, environmental sustainability initiative

Strengths and Weaknesses Comparison

Jollibee and Starbucks both are operating their business in the fast-food chain restaurant market. Starbucks has established a unique marketing and brand positioning due to running various types of marketing and advertisement campaigns, recycling programs, and showing a strong commitment to environmental sustainability.

Burger King

Burger King is a retail fast-food chain American multinational corporation. James McLamore and Edgerton founded the fast-food chain company in 1954; it has established a network of over 19247 chain restaurants in various countries across the globe.

• Products: chicken, French fries, hamburger, onion rings, soft drinks, salads, desserts
• Pricing Structure: premium pricing strategy
• Brand Reputation: fast-food chain restaurants
• Marketing Strategies: charitable donations, marketing advertisement campaigns, billboards, digital marketing

Strengths and Weaknesses Comparison

Jollibee and Burger King both are operating their business in the fast-food chain restaurant market. Burger King has established a unique marketing and brand positioning due to running various types of marketing and advertisement campaigns, charitable donations, social engagement, billboards, and other digital marketing campaigns

Substitute and Replace Competitors of Jollibee

Let’s discuss the main replacement and substitute competitors of the company in the Jollibee competitors analysis of fast-food brands and top competitors of Jollibee; they’re as follows;

Century Pacific Food

Century Pacific Food is a retail food processing Filipino multinational corporation. Ricardo S Po founded the fast-food chain company in 1978; it has established a very large distribution network in various countries across the globe.

• Products: canned meat, instant coffee, dairy products, non-dairy creamer, pet food, beverages
• Pricing Structure: dynamic, market competitive, premium pricing
• Brand Reputation: food-processing brand
• Marketing Strategies: awards and recognitions, marketing and advertisement campaigns, influencers, healthy diet, free sampling

Strengths and Weaknesses Comparison

Jollibee and Century Pacific Food both are operating their business in the fast-food chain restaurant market. Century Pacific Food has established a unique marketing and brand positioning due to running various types of marketing and advertisement campaigns, influencer marketing, awards and recognition, and free sampling.

Dairy Queen

Dairy Queen is a retail fast-food chain American multinational corporation. Sherb Noble, Alex McCullough, and John Fremont McCullough founded the fast-food chain company in 1940; it has established a network of over 6800 chain restaurants in various countries across the globe.

• Products: soft serve, ice cream, milkshakes, hot dogs, chicken strips, tacos
• Pricing Structure: market competitive, premium, and dynamic
• Brand Reputation: fast-food chain restaurants
• Marketing Strategies: marketing and advertisement campaigns, loyalty programs, catchy slogans, sponsorship of events

Strengths and Weaknesses Comparison

Jollibee and Dairy Queen both are operating their business in the fast-food chain restaurant market. Dairy Queen has established a unique marketing and brand positioning due to running various types of marketing and advertisement campaigns, sponsorship of teams and events, and digital marketing campaigns.

Conclusion: Jollibee Competitors Analysis Example Company | Strategic Competitor Analysis |Top Competitors of Jollibee

After an in-depth study of the competitors analysis of Jollibee; we have realized that Jollibee is the world’s leading fast-food chain brand. If you are learning about the top competitors of Jollibee; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute competitors analysis of fast-food brands.