Competitors Analysis of Nykaa

Nykaa is an Indian retail, cosmetics, and e-commerce company. Falguni Nayar founded the retail and e-commerce company in 2012; it has established a network of approximately 100 brick-and-mortar stores across the country. Today, we’ll discuss competitors analysis of Nykaa; direct, indirect, replacement, substitute, top competitors analysis of e-commerce retail store.

Unique Points and Facts about Nykaa

• Products: cosmetics, beauty, health, fashion, wellness products
• Services: e-commerce platform, mobile application, web platform
• Pricing Structure: dynamic, low cost and premium
• Brand Reputation: e-commerce, retail and cosmetics brand
• Marketing Strategies: influencers marketing, bundle offers, relationship marketing, interactive campaigns

Direct Competitors of Nykaa

Let’s discuss the main direct competitors of the company in the Nykaa competitors analysis and top competitors of Nykaa; they’re as follows;

Myntra

Myntra is an Indian cosmetics and e-commerce company. Ashutosh Lawania, Vineet Saxena, and Mukesh Bansal founded the e-commerce company in 2007; it has established a network of approximately 1000 brands and 150,000 products in its portfolio.

• Products: beauty, fashion, health, wellness, cosmetics
• Services: mobile app, web platform
• Pricing Structure: dynamic pricing strategy
• Brand Reputation: fashion, cosmetics, beauty e-commerce brand
• Marketing Strategies: social media, paid ads, remarketing, and Google Ads

Strengths and Weaknesses Comparison

Nykaa and Myntra both are operating their business in the e-commerce, beauty, and cosmetic industries. Myntra has earned a unique marketing and brand position due to running various types of paid advertisements and a proactive social media marketing strategy.

JioMart

JioMart is an Indian e-commerce company owned by Reliance Retail. Mukesh Ambani founded the e-commerce company in 2019; it has established a network and operates its business in over 200 cities across India.

• Products: home care, personal care, food and beverages, home and kitchen
• Services: mobile application and web platform
• Pricing Structure: dynamic, disruptive, and market competitive
• Brand Reputation: e-commerce platform
• Marketing Strategies: discounts, billboards, traditional, offline, and online marketing strategy

Strengths and Weaknesses Comparison

Nykaa and JioMart both are operating their business in the e-commerce, beauty, and cosmetic industries. JioMart has earned a unique marketing and brand position due to running various types of paid offline traditional advertisement campaigns and a proactive outdoor marketing strategy.

Indirect Competitors of Nykaa

Let’s discuss the main indirect competitors of the company in the Nykaa competitors analysis and top competitors of Nykaa; they’re as follows;

Tata CliQ

Tata CliQ is an Indian cosmetics, e-commerce, and marketplace company. Tata Digital founded the luxury e-commerce company in 2016; it has established a network of approximately 1200 brands and 1000 stores across India.

• Products: luxury fashion, apparel, lifestyle, accessories
• Services: online shopping, e-commerce
• Pricing Structure: premium pricing strategy
• Brand Reputation: luxury fashion e-commerce Company
• Marketing Strategies: smart banners, mobile advertisement, apps flyers

Strengths and Weaknesses Comparison

Nykaa and Tata CliQ both are operating their business in the e-commerce, beauty, and fashion industry. Tata CliQ has earned a unique marketing and brand position due to running various types of paid advertisement campaigns, smart banners, and proactive social media marketing strategies.

Amazon India

Amazon is an American retail and e-commerce multinational company. Jeff Bezos founded the e-commerce company in 1994; Amazon India came into existence in 2014; it has established a large network of approximately over 7500,000 brands under its portfolio.

• Products: beauty, cosmetics, jewelry, kitchen, automotive, industrial, grocery, and others
• Services: mobile application and web platform
• Pricing Structure: dynamic, market competitive pricing strategy
• Brand Reputation: e-commerce platform
• Marketing Strategies: digital marketing, bundle offers, social media marketing

Strengths and Weaknesses Comparison

Nykaa and Amazon India both are operating their business in the e-commerce, beauty, and cosmetic industries. Amazon India has earned a unique marketing and brand position due to running various types of paid advertisement campaigns and a proactive social media marketing strategy.

Substitute and Replace Competitors of Nykaa

Let’s discuss the main replacement and substitute competitors of the company in the Nykaa competitors analysis and top competitors of Nykaa; they’re as follows;

Flipkart

Flipkart is an Indian e-commerce company. Sachin Bansal and Binny Bansal founded the e-commerce company in 2007; it has established a network of approximately over 150 million products in 80 categories.

• Products: lifestyle, fashion, consumer electronics, home essentials, and consumer electronics
• Services: e-commerce and mobile application
• Pricing Structure: dynamic and market-competitive
• Brand Reputation: e-commerce platform
• Marketing Strategies: influencers marketing, sponsorship of events, social media, joint venture and alliances

Strengths and Weaknesses Comparison

Nykaa and Flipkart both are operating their business in the e-commerce, beauty, and cosmetic industries. Flipkart has earned a unique marketing and brand position due to running various types of paid advertisement, sponsorship, alliances, partnerships, and proactive social media marketing strategies.

Big Basket

Big Basket is an Indian e-commerce company. Abbinay Choudhari, Vipul Parekh, VS Ramesh, Hari Menon, VS Sudhakar founded the e-commerce company in 2011; it has established a network comprising of processing approximately 15 million orders per month.

• Products: personal care, skin care, grocery, hair care, fragrance, cosmetics
• Services: e-commerce, mobile application
• Pricing Structure: dynamic, premium, and affordable
• Brand Reputation: e-commerce platform
• Marketing Strategies: personalized, email, content marketing, relationship marketing

Strengths and Weaknesses Comparison

Nykaa and Big Basket both are operating their business in the e-commerce, beauty, and cosmetic industries. Big Basket has earned a unique marketing and brand position due to running various types of paid advertisements and a proactive social media marketing strategy.

Conclusion: Nykaa Competitors Analysis Example Company | Strategic Competitor Analysis of E-commerce Retail Brands  |Top Competitors of Nykaa

After an in-depth study of the competitors analysis of Nykaa; we have realized that Nykaa is the leading Indian retail and e-commerce company. If you are learning about the top competitors of Nykaa; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute competitors analysis of e-commerce and retail brands.