Competitors Analysis of Tupperware

Tupperware is a home and kitchen item manufacturing American multinational company. Earl Tupperware founded the company in 1946; currently, the company is operating its business in approximately 80 countries across the globe. Today, we’ll discuss the competitors analysis of Tupperware; direct, indirect, replacement, substitute, and top competitors analysis of kitchen and home décor brands.

Key Facts about Tupperware

• Products: home and kitchen products, storage, preparation, beauty products
• Pricing Structure: dynamic and premium
• Brand Reputation: home and kitchen products
• Marketing Strategies: discounts, social media presence, directly approaching customers

Direct Competitors of Tupperware

Let’s discuss the main direct competitors of the company in the Tupperware competitors analysis and top competitors of Tupperware; they’re as follows;

Home Depot

Home Depot is a home improvement, tool, equipment, and kitchen item retail American multinational company. Bernard Marcus, Arthur Blank, Ron Brill, and others founded the company in 1978; currently, the company has established a network of approximately 2335 stores and is operating its business in the UK, China, South Africa, the US, Canada, and Mexico.

• Products: home appliances, tools, hardware, builder’s hardware, kitchen supplies
• Pricing Structure: dynamic and market-competitive pricing strategy
• Brand Reputation: home improvement and appliances retail chain brand
• Marketing Strategies: in-store ads, traditional and digital marketing, seasonal and discount promotional offers

Strengths and Weaknesses Comparison

Tupperware and Home Depot both are operating their business in the home and kitchen items retail market. Home Depot has established a unique market and brand position due to running various types of seasonal and discount promotional campaigns to attract the attention of customers. These factors make Home Depot the leading competitor of Tupperware.

The Container Store

The Container Store is a home improvement, tool, equipment, and kitchen item retail American multinational company. Kip Tindell, Garrett Boone, and John W. Mullen founded the company in 1978; currently, the company has established a network of approximately 98 stores and is operating its business across the US.

• Products: kitchen, home improvement, appliances, décor, and renovation
• Pricing Structure: dynamic and high-end pricing strategy
• Brand Reputation: home and kitchen products
• Marketing Strategies: promoting a healthy working environment, icon branding campaigns

Strengths and Weaknesses Comparison

Tupperware and The Container Store both are operating their business in the home and kitchen items retail market. The Container Store has established a unique market and brand position due to promoting a healthy working culture and running various types of promotional campaigns to attract the attention of customers. These factors make The Container Store the leading competitor of Tupperware.

Indirect Competitors of Tupperware

Let’s discuss the main indirect competitors of the company in the Tupperware competitors analysis of home and kitchen brands and top competitors of Tupperware; they’re as follows;

Nordic Ware

Nordic Ware is a home improvement, tool, equipment, and kitchen item manufacturing retail American multinational company. H David Dalquist founded the company in 1946; currently, the company has established a very large distribution network and is operating its business in 50 countries across the world.

• Products: automated food rotator, home and kitchen improvement items
• Services: conducting a cooking class
• Pricing Structure: dynamic and high-end pricing strategy
• Brand Reputation: kitchen and home improvement
• Marketing Strategies: quality products, organizing competition, promotional offers,

Strengths and Weaknesses Comparison

Tupperware and Nordic Ware both are operating their business in the home and kitchen items retail market. Nordic Ware has established a unique market and brand position due to organizing competitions, cooking classes, and promotional campaigns to attract the attention of customers. These factors make Nordic Ware the leading competitor of Tupperware.

Zyliss

Zyliss is a home improvement, tool, equipment, and kitchen item manufacturing retail Swiss multinational company. Karl Zysset founded the company in 1951; currently, the company has established a worldwide network of distributors and retailers.

• Products: onion chopper, salad spinner, gadgets, knives, cutlery, kitchen tools and equipment
• Pricing Structure: premium and high-end
• Brand Reputation: kitchen tools and equipment brand
• Marketing Strategies: in-store advertisement, social media, digital media, unique and quality emphasis

Strengths and Weaknesses Comparison

Tupperware and Zyliss both are operating their business in the home and kitchen items retail market. Zyliss has established a unique market and brand position due to running various types of seasonal and discount promotional campaigns to attract the attention of customers. These factors make Zyliss the leading competitor of Tupperware.

Substitute and Replace Competitors of Tupperware

Let’s discuss the main replacement and substitute competitors of the company in the Tupperware competitors analysis of kitchen and home brands and top competitors of Tupperware; they’re as follows;

Sur La Table

Sur La Table is a home improvement, tool, equipment, and kitchen item manufacturing retail American multinational company. The company started its home improvement and kitchen tools business in 1972; currently, the company has established a network of approximately 180 stores and is operating its business in 32 states across the US.

• Products: bakeware, glassware, food, tabletop, electric, cooking tools, cutlery, and cooking tools
• Services: cooking classes
• Pricing Structure: dynamic and high-end pricing strategy
• Brand Reputation: kitchen tools and equipment
• Marketing Strategies: affiliate marketing programs, social media, and digital media marketing channels

Strengths and Weaknesses Comparison

Tupperware and Sur La Table both are operating their business in the home and kitchen items retail market. Sur La Table has established a unique market and brand position due to running affiliate marketing programs, and seasonal and discount promotional campaigns to attract the attention of customers. These factors make Sur La Table the leading competitor of Tupperware.

Pampered Chef

Pampered Chef is a home improvement, tool, equipment, and kitchen item manufacturing retail American multinational company. The company started its kitchen tools and utensil business in 1980; currently, the company has established a very large distribution network and is operating its business in the US, France, Austria, Canada, and Germany.

• Products: cookbook, food products, cutlery, bakeware, cookware, kitchen tools
• Services: cookbook and cooking classes
• Pricing Structure: high-end pricing
• Brand Reputation: kitchen tools and equipment
• Marketing Strategies: multi-level-marketing strategy

Strengths and Weaknesses Comparison

Tupperware and Pampered Chef both are operating their business in the home and kitchen items retail market. Pampered Chef has established a unique market and brand position due to running multiple-level marketing and networking marketing strategy and pyramid business structure. These factors make Pampered Chef the leading competitor of Tupperware.

Conclusion: Tupperware Competitors Analysis Example Company | Strategic Competitor Analysis of Home & Kitchen Brands |Top Competitors of Tupperware

After an in-depth study of the competitors analysis of Tupperware; we have realized that Tupperware is the world’s leading home and kitchen brand. If you are learning about the top competitors of Tupperware; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute competitors analysis of home and kitchen brands.