Marketing Mix of Unilever 

Unilever PLC is a British consumer goods manufacturing multinational company. The merger of Dutch and British companies (Margarine Unie and Lever Brothers) established the consumer goods company Unilever in 1929. Today, we’ll discuss the marketing mix of Unilever; the 4Ps and 7Ps of Unilever elements involved in the mix; product mix, price, place, promotion, people, process, and physical evidence as marketing mix example company.

The marketing mix of Unilever would analyze the 4Ps and 7Ps of Unilever elements involved in the mix; product, price, place, promotion, people, process, and physical evidence. Here’s the Unilever marketing mix Example Company as follows;

Marketing Mix of Unilever

Let’s discuss the 4Ps and 7Ps elements involved in the marketing mix of Unilever as marketing mix Example Company; they’re as follows;

Product Mix Strategy of Unilever

The product mix of Unilever comprises of more than 400 brands in roundabout 6 categories; water purifier, home care, personal care, refreshment, and food. Some of the top-selling brands of Unilever that generate an annual revenue of over 1 billion Euros; they’re as follows;

  • Omo
  • Heartbrand
  • Knorr
  • Magnum
  • Surf
  • Sunsilk
  • Lux
  • Lipton
  • Rama
  • Hellmann’s
  • Rexona
  • Axe
  • Dove

I-Personal Care

The personal care product category of Unilever contributes roundabout 20 billion Euros to the overall revenue of the company. Some of the main products and brands of Unilever in the personal care category are as follows;

  • TRESemme Perfectly Un(done)
  • Dove Advance Hair Series
  • Dry Spray Zendium
  • Sunsilk
  • Rexona
  • Axe
  • Lux
  • Dove


The refreshment product category of Unilever is the other large category and it contributes roundabout 10 billion Euros to the overall profitability of the company. It focuses on offering unique and innovative experiences to the customers. However, some of the main refreshment products and brands are as follows;

  • Ben & Jerry’s Cookie
  • Magnum Pink & Black
  • Lipton Tea
  • Wall’s

III-Home Care

The home care product category of Unilever is also another large product category and it contributes roundabout 10 billion Euros to the revenue and profitability of the company. Some of the main home care products of Unilever are as follows;

  • Surf
  • Omo

IV-Food Items

The food items category of Unilever contributes approximately 13 billion Euros to the revenue of the brand. Some of the main food products and brands are as follows;

  • Rama
  • Hellmann’s
  • Knorr

Price Strategy of Unilever

I-Penetration Pricing Strategy

In order to enter the FMCG market, Unilever implements the price penetration strategy by offering high-quality products at the lower price. It helps the company to win the market share and attract the attention of customers.

II-Competitive Pricing

While operating a business in the highly competitive product market, Unilever follows a competitive pricing strategy. it helps the company to maintain its position in the market.

III-Dynamic Pricing

Unilever implements a dynamic pricing strategy relevant to the changing market conditions. The company offers a wide range of products to various segments of the customer market; it charges different prices for different products.


Unilever also charges premium pricing for its prestigious product category of personal care like premium ice cream or premium beauty products.

Place Strategy of Unilever

I-Distribution Network

Unilever has established a worldwide distribution network operating its business in over 190 countries across the world. The company deals with thousands of distributors and millions of retailers across the world. The global distribution network helps the company to decrease the distribution cost.

II-Training Rural Women

Unilever launched a training program in developing countries like India, Pakistan, Thailand, the Philippines, and others. The company employed and trained rural women about the usage of personal care and beauty products by Unilever. It has allowed them to work from home and sell the company’s products and services.

Promotion Strategy of Unilever

I-Marketing Campaigns

According to an estimate, Unilever invested approximately 7.8 billion dollars in the marketing and promotion of its brand and products in 2022.

  • Dove Self Esteem
  • Unilever Online video channel
  • All Things Hair

II-Digital Media Channels

In order to keep up with the online shopping trends, Unilever has also set up digital media channels and it helped the company to strengthen its digital market position.

III-Brand Ambassadors

Unilever hires various sports celebrities, media figures, and other personalities as brand ambassadors. They have a huge fan following and promote the products and brands by increasing the company’s market reach.

We have just discussed the 4Ps of Unilever’s marketing mix; the remaining three elements are part of the 7Ps of Unilever marketing mix Example Company; they’re as follows;

People Strategy of Unilever

Unilever employed over 148000 employees to manage its global operations. The company has developed a very large network of media personnel, retailers, and distributors. The consumer goods manufacturing brand puts a lot of emphasis on the growth and development of its employees. However, the objective of Unilever is to offer high-quality and safe products and goods to the customers.

Process Strategy of Unilever

Unilever engages in various types of processes and operations to produce and manufacture consumer goods for customers. Some of the main processes are as follows;

  • Tech and IT integration
  • Distribution network and channel development
  • Key operations
  • Supplier relationships
  • Business relationships

Physical Evidence Strategy of Unilever

The worldwide distribution network, retail consumer goods, designs and logos, and plastic bottles all are physical evidence of Unilever’s existence in the global market. Unilever has established a strong ground position through its quality products and services.

Conclusion: Unilever Marketing Mix Analysis Example Company |4Ps of Unilever & 7Ps of Unilever Marketing Mix 

After an in-depth study of the marketing mix of Unilever; we have realized that Unilever is the world’s leading consumer goods manufacturing brand. If you are learning about the Unilever marketing mix analysis Example Company; then you should keep in mind the abovementioned 4Ps and 7Ps of Unilever marketing mix elements. They’re products, price, place, promotion, people, process, and physical evidence.

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