Competitors Analysis of Victoria’s Secret

Victoria’s Secret is a beauty, clothing, and lingerie American company; the apparel brand started its business in 1977. The retail apparel and lingerie company has established a network of approximately 1070 retail apparel stores across the US. Today, we’ll discuss the top competitors analysis of Victoria’s Secret; direct, indirect, replacement, and substitute competitors analysis of lingerie and apparel brands.

Key Facts about Victoria’s Secret

• Products: lingerie, cosmetics, fragrance, apparel, underwear
• Pricing Structure: high-end and premium pricing strategy
• Brand Reputation: apparel and lingerie brand
• Marketing Strategies: fashion shows, pink spokesmodels, brand ambassadors, and celebrity endorsements

Direct Competitors of Victoria’s Secret

Let’s discuss the main direct competitors of the company in the Victoria’s Secret competitors analysis of clothing and lingerie brands and top competitors of Victoria’s Secret; they’re as follows;

Savage X Fenty

Savage X Fenty is an underwear, clothing, and lingerie American company; the apparel brand started its business in 2018; founded by Rihanna. The retail apparel and lingerie company has established a network of approximately 11 retail apparel stores across the US.

• Products: loungewear, underwear, sleepwear, bras, and lingerie
• Pricing Structure: high-end, dynamic, and premium
• Brand Reputation: apparel and lingerie brand
• Marketing Strategies: fashion shows, collaboration with models, celebrity endorsements, brand ambassadors

Strengths and Weaknesses Comparison

Victoria’s Secret and Savage X Fenty both are operating their business in the apparel and lingerie clothing market. Savage X Fenty has established a unique market and brand positioning due to conducting fashion shows and collaborating with fashion models. These factors make Savage X Fenty the leading competitor of Victoria’s Secret.

Aerie

Aerie is an undergarments, clothing, and lingerie American company; the apparel brand started its business in 2006; owned by American Eagle Outfitters. The retail apparel and lingerie company Aerie has established a network of approximately 448 retail apparel stores across the US and worldwide.

• Products: sleepwear, loungewear, accessories, active apparel, dorm wear
• Pricing Structure: dynamic and high-end
• Brand Reputation: apparel and lingerie brand
• Marketing Strategies: sponsorship of events, endorsing social causes, and social media engagement

Strengths and Weaknesses Comparison

Victoria’s Secret and Aerie both are operating their business in the apparel and lingerie clothing market. Aerie has established a unique market and brand positioning due to sponsoring social causes and proactively engaging on social media. These factors make Aerie the leading competitor of Victoria’s Secret.

Indirect Competitors of Victoria’s Secret

Let’s discuss the main indirect competitors of the company in the Victoria’s Secret competitors analysis of clothing and lingerie brands and top competitors of Victoria’s Secret; they’re as follows;

ThirdLove

ThirdLove is an underwear, clothing, and lingerie American company; the apparel brand started its business in 2013; founded by David Spector and Heidi Zak. The retail apparel and lingerie company Third Love has established a very large distribution network and its e-commerce platform delivers products across the US.

• Products: nightwear, loungewear, underwear, and bras
• Pricing Structure: dynamic and discounted pricing strategy
• Brand Reputation: apparel and lingerie brand
• Marketing Strategies: influencers marketing, social media engagement, loyalty programs, discounts

Strengths and Weaknesses Comparison

Victoria’s Secret and ThirdLove both are operating their business in the apparel and lingerie clothing market. ThirdLove has established a unique market and brand positioning due to proactive Instagram and social media branding and offering loyalty programs. These factors make ThirdLove the leading competitor of Victoria’s Secret.

Adore Me

Adore Me is an underwear, clothing, and lingerie American company; the apparel brand started its business in 2012; founded by Morgan Hermand Waiche. The retail apparel and lingerie company has established a very large distribution network across the US and worldwide

• Products: swimwear, lingerie, and underwear
• Pricing Structure: dynamic and affordable pricing strategy
• Brand Reputation: lingerie and apparel brand
• Marketing Strategies: TV show appearance, donations to NGOs, women empowerment campaigns,

Strengths and Weaknesses Comparison

Victoria’s Secret and Adore Me both are operating their business in the apparel and lingerie clothing market. Adore Me has established a unique market and brand positioning due to conducting women-empowering campaigns, NGO donations, and TV show appearances. These factors make Adore Me the leading competitor of Victoria’s Secret.

Substitute and Replace Competitors of Victoria’s Secret

Let’s discuss the main replacement and substitute competitors of the company in the Victoria’s Secret competitors analysis of clothing and lingerie brands and top competitors of Victoria’s Secret; they’re as follows;

American Eagle Outfitters

American Eagle Outfitters is an underwear, footwear, clothing, and lingerie American company; the apparel brand started its retail business in 1977; founded by Mark Silverman and Jerry Silverman. The retail apparel and lingerie company has established a network of approximately 1182 retail apparel stores across the US and worldwide.

• Products: lingerie, swimwear, personal care, accessories, footwear
• Pricing Structure: high-end and premium
• Brand Reputation: high-quality apparel and lingerie
• Marketing Strategies: social media advertisement campaigns, younger target audience

Strengths and Weaknesses Comparison

Victoria’s Secret and American Eagle Outfitters both are operating their business in the apparel and lingerie clothing market. American Eagle Outfitters has established a unique market and brand positioning due to targeting a younger audience and proactive social media marketing and advertisement campaigns. These factors make American Eagle Outfitters the leading competitor of Victoria’s Secret.

Nordstrom

Nordstrom is an underwear, clothing, and lingerie American chain departmental store company; the luxury chain brand started its business in 1901; founded by Carl F. Wallin and John W Nordstrom. The retail chain departmental store company has established a network of approximately 468 retail chain stores across the US and worldwide.

• Products: clothing, footwear, cosmetics, fragrance, accessories, houseware
• Pricing Structure: premium and high-end pricing
• Brand Reputation: retail chain departmental store
• Marketing Strategies: in-store ads, online marketing and advertisement campaigns, billboards

Strengths and Weaknesses Comparison

Victoria’s Secret and Nordstrom both are operating their business in the apparel and lingerie clothing market. Nordstrom has established a unique market and brand positioning due to launching in-store and online marketing and advertisement campaigns. These factors make Nordstrom the leading competitor of Victoria’s Secret.

Conclusion: Victoria’s Secret Competitors Analysis Example Company | Strategic Competitor Analysis of Clothing and Lingerie Brands |Top Competitors of Victoria’s Secret

After an in-depth study of the competitors analysis of Victoria’s Secret; we have realized that Victoria’s Secret is the world’s leading retail clothing, apparel, and lingerie brand. If you are learning about the top competitors of Victoria’s Secret; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute competitors analysis of clothing brands, apparel, and lingerie brands.