Apple is a tech giant and multinational American company. Steve Jobs, Steve Wozniak, and Ronald Wayne founded the tech company in 1976. The company has established a network of approximately 531 retail chain stores in various countries across the globe. Today, we’ll discuss the consumer analysis of Apple customer analysis; existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.
Consumer Analysis of Apple
Let’s discuss the main elements of consumer analysis of Apple customer analysis are as follows;
Existing Customers of Apple
Apple has established a very large network of customers and users in various countries across the globe. According to an estimate, the tech giant company has a network of approximately 507 million monthly average visitors. Every visitor and user spends approximately 2.33 minutes on the company’s web platform, and it shows the large number of existing customers of the tech brand.
However, Apple ranks at the 1st position of the world’s leading consumer electronics and tech brand in the US. The tech brand ranks at the 84th position in the global market in the tech and consumer electronics category. The large customer market share shows the strength of the company.
Most Valuable Customers of Apple
Apple has a very large customer market share in various countries and markets across the globe. The percentage of customers in various countries is as follows;
- USA 31.67%
- Japan 5.42%
- UK 5.02%
- China 4.12%
- India 4%
- Others 50%
After analyzing the customer market share of various countries and markets, we found that Apple’s most valuable customers are in the US market. The US market has the highest percentage of customer market share; we could safely say that the company’s most valuable customers are there in its market.
Customer Needs and Preferences of Apple
The needs, demands, and preferences of Apple’s customers are highly variable due to the diversity of the customer market. Usually, the needs and demands of the customer’s market are the latest technology, premium quality tech and digital devices, unique features, innovation and creative features, and others. Familiarity with the needs and demands of the customer’s market would help them to develop the right products for them satisfying their wishes and wants.
However, Apple invests a significant amount of capital resources in conducting the market research. It allows them to become familiar with the needs and wishes of the customers market.
Segmentation of Customers of Apple
Apple targets various segments of the customer’s market demographics with diverse needs and demands. The percentage of customers in various age group segments are as follows;
- 18 to 24 years old: 19% of customers and users
- 25 to 34 years old: 32% of customers and users
- 35 to 44 years old: 20% of customers and users
- 45 to 54 years old: 14% of customers and users
- 55 to 64 years old: 9% of customers and users
After analyzing the various segments of the age groups of the customers market, 25 to 34 years old customers market segment have the highest percentage of market share.
Buyer Persona of Apple
The target audience demographic detail of Apple in its marketing and advertisement campaigns is as follows;
- Age: 18 to 65 years old
- Gender: men and women
- Income: financially stable and well-off
- Social Status: higher and brand-conscious
- Interest: technology, gadgets, and devices
- Education: well aware of technology
The target audience demographic details of Apple allow you to create a buyer persona and customer avatar of the ideal customers. They’re both men and women from various age groups and they have a great interest in tech and digital gadgets and devices. However, it allows them to buy premium quality smart devices with unique feel and experience.
Customer Reviews and Feedback from Apple
The customer reviews and feedback analysis of Apple’s customers are as follows;
- Trustpilot: 1.9stars rating out of 9544 customer reviews
- Reviews.io: 3.1stars rating out of 3399 customer reviews
- Yelp: 2.8stars rating out of 70951 customer reviews
- Sitejabber: 2.2stars rating out of 2089 customer reviews
The customer reviews and feedback analysis of Apple shows that the company has a mixture of both good and bad reviews. Happy and satisfied customers are sharing the positive and good reviews; the dissatisfied customers are sharing the negative reviews and their bad experience with the brand.
Customer Journey and Lifecycle of Apple
The customer journey and lifecycle of Apple starts with running marketing and advertisement campaigns for the promotion of its products and services. It makes customers to visit the company’s chain stores and buy its products; if the smart devices meet the customer needs and wishes of customers. They become company’s regular customers, otherwise, they switch to some other brand.
Conclusion: Apple Consumer Analysis | Customer Analysis of Apple |Apple Customer Analysis
After an in-depth study of the consumer analysis of Apple; we have realized that Apple is the world’s leading tech giant American multinational company. If you are learning about the customer analysis of Apple; then you should keep in mind the abovementioned existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.
Ahsan is an accomplished researcher and has a deep insight in worldly life affairs. He goes Live 3 days a week on various social media platforms. Other than research writing, he’s a very interesting person.
