Marketing Mix of Nestle 

Nestle is a Swiss food and drink processing multinational conglomerate corporation. Henri Nestle founded the company in 1866. Today, we’ll discuss the marketing mix of Nestle and; the product mix of Nestle; it would focus on the marketing strategy of Nestle and discuss the 4Ps and 7Ps elements like products, price, place, promotion, people, process, and physical evidence.

The marketing mix of Nestle would focus on marketing strategy and product mix of Nestle; 4Ps and 7Ps elements involved in the mix like product, price, place, promotion, people, process, and physical evidence.

Marketing Mix of Nestle 

Some of the main elements of the 4Ps and & 7Ps of the marketing mix of Nestle are as follows;

Product Mix of Nestle

The product mix of Nestle comprises a wide range of products and services. According to an estimate, the company offers products under roundabout 8000 brand names. It makes Nestle the world’s top manufacturer in the food and beverage industry. Some of the main categories of food items in the product mix of Nestle are as follows;

I-Readymade Meal

Nestle offers a wide range of readymade or ready-to-cook food items and they require very little cooking assistance like instant noodles and Maggi. For instance, Maggi is a ready-to-cook noodle and it has received worldwide success and become the trademark of the company. The company has launched various other products in this category like Maggi Sauces and Maggi Pasta and others.

II-Drinks & Beverages

Nescafe is the world’s renowned brand name the coffee hot beverages, and it is under the ownership of Nestle. In order to the reach global customer market, the company has a very strong distribution network.

III-Chocolates

Milky Bar, Polo, Éclairs, Munch, and KitKat are some of the main lucrative brand names of Nestle. In order to target the gifting segment of the customer market, Nestle has launched Alpino Chocolate.

IV-Dairy Products

Nestle offers a wide range of products in the dairy product category like; Nestle Every Day, Nestle Slim, Nestle Milk, and many others.

Price Strategy of Nestle

I-Premium Price & High Quality

The premium price of some of the products of Nestle has the attachment with the high quality. The pricing of other competitive brands is low and relevant to Nestle. For instance, Nestle’s Maggi is a bit more expensive than other brands due to its high perceived value and quality. Customers are willing to pay extra money to receive the high quality.

II-Size Variation

Nestle charges different prices for various sizes and quantities. For instance, the cost and price of 20 pieces of Maggi packets is a bit higher than one or two pieces of Maggi packets.

III-Competitive Pricing Strategy

Nestle implements a competitive pricing strategy in the chocolate product category. For instance, the price of Nestle’s chocolates is almost the same as the Cadbury’s chocolate items. It means the company implements different types of pricing strategies depending on the geographic market, competition, and perceived value of the product.

Place of Nestle

I-Worldwide Distribution Network

Nestle has established a worldwide distribution network for the FMCG (fast-moving consumer goods) market. It helps the company to deliver its products to the end consumers. The production and manufacturing policy of Nestle is to make sure that the food items should pass the quality, regulatory, and safety standards and requirements. However, it helps the company to decrease waste and defective product costs.

• Sourcing the responsible and sustainable supplier
• Procuring and acquiring brands to decrease the risk factor and connect with the suppliers of acquirers
• Interacting and connecting with the customers
• Focusing on the zero-waste lifecycle

Promotional Strategy of Nestle

I-Marketing & Advertisement

Nestle implements innovative marketing and advertisement campaigns for the promotion of its brand, products, and services. The food and drink company employs various media channels like digital marketing, printed commercials, TV, and other products. However, they help the company deal with local and global competition.

II-Catchy Phrases

Netscape launched the catchy song in its advertisement campaign and it focuses on boosting its sales by influencing the decisions of customers. For instance, its advertisement campaign of Maggi focuses on ready-to-drink, easy-to-prepare, and 2-minute snacks for women. Phrases like “Have a break, Have Kitkat” became highly popular among the public and they contributed significantly to its sales.

People Strategy of Nestle

Nestle has employed roundabout 300,000 employees to manage its operations in 450 factories in 189 countries across the world. The food and drink brand values its employees by trusting them and engaging them in the decision-making process. The company has established a flexible workplace environment for its employees, where they contribute significantly to the company’s growth and success.

Process of Nestle

Nestle is highly careful and cautious about its production, manufacturing, and supply chain processes to make sure quality products for its customers. It helps the company to decrease the defective product cost; some of the key steps the company takes to make sure quality in its production and supply chain processes are as follows;

• Sourcing raw supplies
• Cautious about transport and shipment
• Factory laboratory for quality and safety testing
• Sterile production and manufacturing environment
• Nestle incubator for temperature-sensitive products like juices and drinks
• Implementing a quality management system

Physical Evidence of Nestle

Nestle has established a worldwide network of factories, suppliers supply chains, and retail vendors. They all are the physical evidence of Nestle’s existence and contribute to the brand promotion of the company.

Conclusion: Product Mix of Nestle Marketing Mix Analysis 

After an in-depth study of the marketing mix of Nestle; we have realized that Nestle is the world’s leading food and drink manufacturing company. If you are learning about the product mix of Nestle marketing mix; then you should keep in mind the abovementioned 4Ps and 7Ps elements of the marketing strategy of Nestle like product, price, place, promotion, people, process, and physical evidence.