Brand Analysis of Louis Vuitton

Louis Vuitton is a French luxury fashion brand. Louis Vuitton founded the luxury fashion brand in 1854; the fashion brand has established a network of approximately 460 retail chain fashion stores in over 50 countries across the globe. Today, we’ll discuss the brand analysis of Louis Vuitton; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Louis Vuitton

Let’s discuss the brand analysis of Louis Vuitton; some of the main elements involved in the Louis Vuitton brand analysis are as follows;

Mission, Vision, and Value of Louis Vuitton

The mission statement of Louis Vuitton is to represent the top quality of Western art across the globe. The luxury fashion brand has earned a reputation for creativity, uniqueness, and elegance. Products of fashion brands reflect and embody cultural values, fantasy, kindle dreams, innovation, and tradition.

However, the vision statement of Louis Vuitton is to follow a realistic and holistic strategic approach while developing and producing luxury fashion designs. The pioneer luxury fashion brand employs its brand positioning to promote social and environmental sustainability. Louis Vuitton has made a strong commitment to the finest and top-quality luxury fashion products by focusing on the following;

• Embodying the world’s accomplished craftsmanship
• Paying meticulous attention to the details to achieve perfection
• In the pursuit of excellence

Customer Reviews and Feedback about Louis Vuitton

The online customer reviews, star ratings, and feedback analysis of Louis Vuitton are as follows;

• Trust Pilot: 1.8 stars rating out of 1602reviews
• Consumer Affairs: 1.7 stars rating out of 382reviews
• Product Reviews: 2 stars rating out of 115reviews
• Indeed: 3.7stars rating out of 1110 reviews
• Glass Door: 3.5stars rating out of 3311 reviews
• Influencster: 4.8 stars rating out of 21448reviews

The online customer reviews, star ratings, and feedback analysis of Louis Vuitton show that the brand has a mixture of both good and bad reviews. Happy and satisfied customers are sharing high star ratings and their positive experiences with the luxury fashion brand. On the other hand, dissatisfied customers are sharing their discontent and negative experiences with the brand.

Social Media Presence of Louis Vuitton

The social media network and following of Louis Vuitton on various social media platforms are as follows;

• Instagram: 55.6Million followers
• X: 9.8Million followers
• Facebook: 25.5Million followers
• LinkedIn: 2.7Million followers

Louis Vuitton has a very large network and a strong presence on various social media platforms. The luxury fashion brand regularly posts pictures and videos of high-end luxury fashion designs and luxurious lifestyles. The proactive social media presence and network would help the fashion brand increase its network, sales, and profitability.

Marketing Campaign Analysis of Louis Vuitton

Louis Vuitton runs various types of marketing and advertisement campaigns for the promotion of its fashion products and brands. The luxury fashion brand employs various media channels; including social and digital media channels, collaborating with celebrities, brand ambassadors, exclusive offers, and conducting and organizing fashion shows. Multiple marketing campaigns on different media channels would help the luxury fashion brand to approach various segments of the customer market.

Web and Social Media Traffic of Louis Vuitton

The web and social media traffic of Louis Vuitton on various media platforms is as follows;

• Traffic: 17.1Million monthly average visitors
• Average Duration: 2.56 minutes

The source of web and social media traffic comes from the following countries:

• USA: 30.75%
• Japan: 8.76%
• Korea: 5.5%
• UK: 4.93%
• France: 4.28%
• Others: 45.78%

The proportion of web traffic comes from the following media channels:

• Direct: 36.64%
• Referrals: 2.3%
• Organic Search: 41.43%
• Paid Search: 18.2%
• Social: 1.05%
• Email: 0.13%
• Display: 0.25%

Percentage of traffic comes from following social media platforms;

• YouTube: 20.39%
• Facebook: 7.38%
• Pinterest: 8.43%
• Reddit: 14.24%
• LinkedIn: 42.78%
• Others: 6.70%

Louis Vuitton Customer’s Journey

The customer journey of Louis Vuitton starts with running various types of marketing and advertisement campaigns for the promotion of its unique fashion designs. The unique fashion designs immediately attract the attention of target potential customers. However, it makes them visit the retail chain stores of the fashion to check out the quality and texture of fashion apparel. If they meet the customer’s requirements; they would the product; otherwise, they switch to the next luxury fashion brand option.

Target Audience Demographic of Louis Vuitton

The demographic segment of the target audience of Louis Vuitton is as follows;

• Age: 18 to 64 years old
• Gender: 45% men and 55% women
• Education: well-aware and educated
• Income: High
• Interest: fashion, luxury, premium quality, unique designs
• Social Status: high and premium brand-conscious

The demographic segmentation of the targeted customer of Louis Vuitton allows you to create a buyer persona and customer avatar of the ideal customer. They’re both men and women from various age groups; they have a great interest in luxury and premium quality fashion designs and styles, and they want to express themselves with luxury and the finest quality creative fashion designs.

Conclusion: Brand Analysis of Louis Vuitton | Louis Vuitton Luxury Brand Analysis | Strategic Analysis of Louis Vuitton

After an in-depth study of the brand analysis of Louis Vuitton; we have realized that Louis Vuitton is the world’s leading retail chain luxury fashion brand. If you are learning about the Louis Vuitton brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.