Advertisement Analysis of Old Spice

Old Spice is a male grooming products manufacturing American multinational company, owned by Procter and Gamble. William Lightfoot Schultz founded the male grooming product company in 1934. Today, we’ll discuss the advertisement analysis of Old Spice; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Old Spice.

Advertisement Analysis of Old Spice

Let’s discuss the advertisement analysis of Old Spice; some of the main components involved in the ad campaign analysis of Old Spice are as follows;

Target Audience of Old Spice

The target audience demographic details of Old Spice in its marketing and advertisement are as follows;

• Interest: men’s grooming items like shaving, deodorants, soap, and others
• Age: 18 to 65 years old
• Gender: men and women
• Education and Social Status: lower to higher
• Income: medium

The demographic details of Old Spice show that the company’s target audience in its marketing and advertisement campaign is men. They belong to various age groups and they have a great interest in men’s grooming products and goods like shaving, soap, shampoo, antiperspirants, deodorants, and others to maintain their cleanliness.

The demographic details would help the male grooming products brand to precisely target the right customer market in its marketing ads.

Emotional Appeal of Old Spice Ads

Old Spice targets a variety of emotions among its target audience through marketing ads. The company’s ads focus on targeting the manliness of men that they should look like and smell like men. They can manage and deal with their insecurities by using men’s grooming products and goods; it makes them strong, attractive, and charming and boosts their morale and confidence level.

However, Old Spice employs the sexual element and sex appeal in its marketing ads to attract the attention of both men and women target audience. It lets them know that they could become confident by using the men’s grooming items.

Graphics and Visuals of Old Spice Ads

Old Spice implements a variety of graphics, colors, and visuals in its marketing and advertisement campaigns. Red remains the dominant color in its marketing and advertisement campaigns and product packages. However, the red color and graphics along with the attractive physique of men would symbolize and represent the energy, excitement, and youth of men. It immediately attracts their attention and makes them buy the company’s product and improves their appearance.

Message and Language of Old Spice Ads

Old Spice employs exciting and youthful language to give a variety of messages in its marketing ads. Some of the main popular slogans of Old Spice are as follows;

• Smell like a man, man
• The scent of champions
• Fragrance for men who strive for excellence
• The fragrance that commands attention
• Weapon of choice for modern conquerors
• Old Spice, the king of colognes
• The fragrance for men who embrace their primal instinct

The male grooming products manufacturing brand employs young exciting language to give the message of excellence, growth, success, and embracing beauty. The primal instinctive message of growth and success would immediately attract the attention of customers and it makes them buy its products and become a member of the champion class.

Emotions Evoked in Old Spice Ads

Old Spice generates and targets a variety of emotions among its targeted customers through marketing ads. The company develops the emotions of empowerment, inspiration, motivation, and confidence. However, the positive and inspiring emotions through its marketing ads would help the company to precisely target the right customer market.

Sound Track of Old Spice Ads

Old Spice implements various types of sound and background music in its marketing and advertisement campaigns. Usually, they are fast, upbeat, exciting, inspiring, and motivational soundtracks and background music. The male grooming brand is well aware of the significance of the background in the video ads; they generate the right type of emotions to target and attract the right customers market.

Cultural Relevance and Significance of Old Spice Ads

Old Spice launches various types of marketing ads to target different types of customers market in various regions, cultures, and markets. The male grooming brand makes sure that its ads are culturally appropriate and relevant to the target customer market. However, it comprises the right theme, background music, artists, and language relevant to the culture of the customer market.

Celebrity and Brand Ambassadors of Old Spice

Old Spice collaborates with various celebrities and brand ambassadors for the promotion of its male grooming products and goods. They have a huge fan following and customer market network; their brand endorsement would help the company to approach new segments of the customer market. Some of the main brand ambassadors of Old Spice are as follows;

• Isaiah Mustafa
• Deon Cole
• Kartik Aryan

Conclusion: Ad Analysis of Old Spice | Old Spice Ad Campaign Analysis | Old Spice Advertisement Campaign Analysis | Old Spice Campaign Analysis

After an in-depth study of the advertisement analysis of Old Spice; we have realized that Old Spice is the world’s leading male grooming brand. If you are learning about the ad campaign analysis of Old Spice; then you should keep in mind the abovementioned components of Old Spice’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.