Advertisement Analysis of PepsiCo

PepsiCo is a food, snacks, soft drinks, and beverages manufacturing American multinational company. Caleb Bradham founded the soft drink company in 1898. The company has a network of approximately 23 subsidiary brands that are under the company’s possession. Today, we’ll discuss the advertisement analysis of PepsiCo; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of PepsiCo.

Advertisement Analysis of PepsiCo

Let’s discuss the advertisement analysis of PepsiCo; some of the main components involved in the ad campaign analysis of PepsiCo are as follows;

Target Audience of PepsiCo

The target audience demographic details of PepsiCo in its marketing and advertisement campaigns are as follows;

• Interest: soft drinks, beverages, snacks, food, fast-food
• Age: 18 to 65 years old
• Gender: men and women
• Income: lower to higher
• Status: any

The demographic details of PepsiCo show that the company’s target audience in its marketing and advertisement campaigns is both men and women. They belong to various age groups and they have a great interest in eating and enjoying fast food and snacks. However, they want to have quality time with their friends and themselves by enjoying the drinks and snacks.

The demographic details would the food and beverage brand to precisely target the right customer market in its marketing and advertisement campaigns.

Emotional Appeal of PepsiCo Ads

PepsiCo targets and develops a variety of emotions among its target audience in its marketing and advertisement campaigns. The snacks and beverage brand generates the emotions of fun, excitement, sportsmanship, family gatherings, joyful experiences, and lovely memories. Happy emotions help the beverage brand develop an emotional connection with the targeted customer market. It allows them to amplify their customer market reach, network, and sales.

Graphics and Visuals of PepsiCo Ads

PepsiCo implements a variety of colors, graphics, and visuals in its marketing and advertisement campaigns. The company’s iconic logo consists of red, blue, and white colors. However, the red color symbolizes blood, excitement, and energy; the blue color represents depth, detail, and focus; and the white color represents the purity, transparency, and clarity of the company’s products, ingredients, and processes.

Along with PepsiCo’s logo, the beverage brand makes sure that the color scheme, graphics, and visuals of its other products and brands are unique and different. The unique and innovative color and graphics scheme of the company’s products and brands would help the company amplify its customer market reach, network, and sales.

Message and Language of PepsiCo Ads

The exciting and fun language of PepsiCo ads gives a variety of messages in its marketing and advertisement campaigns. Some of the popular slogans of PepsiCo ads are as follows;

• Taste that beats the other’s cold
• Come alive, you are in the PepsiCo generation
• Now it’s PepsiCo for those who think young
• Be sociable, have a PepsiCo
• More bounce to the ounce
• The light refreshment
• Worth a dime and costs a nickel
• Delicious and healthful

The young, fun, exciting, and refreshing language and message would help the snack and beverage brand to emotionally connect with the targeted customer market. The short and catchy phrases immediately attract the attention of customers, and it makes them buy the product.

Emotions Evoked in PepsiCo Ads

PepsiCo generates and evokes a variety of emotions among its target audience through marketing and advertisement campaigns. They comprise refreshing, fitness, and exciting, fun, and delicious emotions among the target audience. Happy and joyful emotions send the company’s positive brand image to the customer market; it allows the company to develop an emotional connection with the target audience.

Sound Track of PepsiCo Ads

PepsiCo implements a variety of soundtracks and background music in its marketing and advertisement campaigns. Usually, it comprises speedy, upbeat, inspiring, and motivational background music to connect and engage with the targeted customers’ market. The company is well aware of the significance of background music in its marketing ads. However, the soft drink brand makes sure that its marketing is relevant to the theme of the product and the brand.

Cultural Relevance and Significance of PepsiCo Ads

PepsiCo runs various types of marketing and advertisement for difficult types of customer markets. The soft drink and snacks brand makes sure that its ads are culturally relevant to the cultural norms of various regions, countries, and markets. For instance, PepsiCo runs EIDS ads in Muslim countries, Holi ads in the Indian market, and Christmas ads in the Western markets.

Celebrity and Brand Ambassadors of PepsiCo

PepsiCo collaborates with various celebrities and influencers and hires them as brand ambassadors to amplify its customer market reach. The celebrities and influencers have a very large customer market network and fan following; their brand endorsement would help the company approach new segments of the customer market. Some of the main brand ambassadors of PepsiCo are as follows;

• Ranveer Singh
• Waqar Younis
• Wasim Akram
• David Beckham
• Jennifer Lopez

Conclusion: Ad Analysis of PepsiCo | PepsiCo Ad Campaign Analysis | PepsiCo Advertisement Campaign Analysis | PepsiCo Campaign Analysis

After an in-depth study of the advertisement analysis of PepsiCo; we have realized that PepsiCo is the world’s leading snacks and beverage brand. If you are learning about the ad campaign analysis of PepsiCo; then you should keep in mind the abovementioned components of PepsiCo’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.