Ansoff matrix of KFC 

KFC (Kentucky Fried Chicken) is an American fast-food chain restaurant brand. Colonel Harland Sanders and Pete Harman founded the fast-food chain brand in 1930. Today, we’ll discuss the Ansoff matrix of KFC; four growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification of the Ansoff matrix business example.

Marketing Penetration Strategic Campaigns of KFC

• Catchy slogans of advertisement commerials “finger lickin’ good”
• Traditional TV and digital media platforms
• Assimilating in different culture by adding local dishes like vegetarian burgers
• Connecting and engaging with customers on social media platforms
• Engaging in the socially and environmentally sustainable practices

Top Selling Markets and Geophical Regions of KFC (Growth Rate)

• Oceania – New Zealand and Australia
• North America – USA, Mexico, Guantanamo Bay, Canada
• Europe – finland, UK
• Middle East – Saudi Arabia, Lebanon, Iraq, Israel, Jorda, Oman, Bahrain, Qatar, UAE,
• Asia – Malaysia, Japan, Indonesia, India, China, Pakistan, Bangladesh,
• Africa – Algeria, South Africa, Egyp

Latest and Best Collection of KFC

• French fries
• Vegetarian longer
• Boneless chicken wings
• Vegetable strips
• Fiery chick wings
• Vegetarian and chicken burger
• Rice bowls

The Ansoff matrix of KFC would focus on the four growth matrix strategy quadrants; market penetration, market development, product development, and diversification. Here’s the KFC Ansoff matrix company example as follows;

Ansoff matrix of KFC

Let’s discuss the four growth matrix strategy analysis quadrants in the Ansoff matrix of KFC as an Ansoff matrix strategy company example; they’re as follows;

Market Penetration Strategy of KFC

The market penetration growth strategy quadrant in the KFC Ansoff matrix business example as growth matrix strategy has the lowest risk. It is because here the fast food chain brand sells its current products and services in the existing customer market. However, the fast-food market is growing, and the market penetration growth strategy is possible.

I-Variety in Menu

KFC offers a wide range of fast-food items on the menu along with fried chicken; it helps the fast-food brand to target various segments of the existing customer market with its diversified food menu. The company amplifies its sales with its existing menu in the current market.

II-Customization

KFC customizes its existing products in the menu relevant to the needs and requirements of customers. It helps the company to keep up with the latest growing trends and penetrates the existing customer market with current products and services.

III-Improved Quality

The focus of KFC is to continuously improve the quality of its existing food products and services. The unique taste and high-quality service attract the attention of customers; and make them become repeat customers of the chain brand.

IV-Marketing

KFC runs various types of marketing and advertisement campaigns for the promotion of its existing products and services. it helps the fast-food chain brand to remain active in the minds and attention of customers.

Market Development Strategy of KFC

The market development growth strategy quadrant in the KFC Ansoff matrix business example as the growth matrix strategy has a bit higher risk than the market penetration strategy. It is because here you expand your market and offer your current product portfolio in the new market. However, you don’t know the culture and response of the new market; that’s what makes it riskier.

I-Global Customer Market

Currently, KFC is operating its fast-food chain business in roundabout 150 countries across the globe as of 2023. The focus of the fast-food chain brand is to expand its customer market and enter new geographical regions with its existing food menu. The long legacy and healthy strong brand image help the company to attract the attention of customers in the new markets.

II-Franchising Model

The successful implementation of the franchising model is the main reason behind the growth and success of the fast-food chain brand KFC. The company earns a significant amount of annual royalty fees from its franchisee for using its brand name.

Product Development Strategy of KFC

The product development growth strategy quadrant in the KFC Ansoff matrix business example as the growth matrix strategy has higher risk than the market penetration strategy. It is because here you launch a new product service or food menu in the existing customer market. You would have to run new marketing and promotional campaigns for the new product and it makes it riskier.

I-Vegetarian & Dietary Trends

The customer interests and preferences have changed significantly in recent years. Nowadays, they want and prefer low-calorie, vegetable-based food items, and diet-based products and services. In order to attract the attention of the vegan customer market, KFC included vegan-based food items to keep up with customer demands and requirements.

II-New Items

KFC has been increasing its food menu ever since its foundations like burgers, chicken, vegetable-based items, spaghetti, salads, and various other items. The inclusion of new food items helps the chain brand to increase the market acceptance rate and target new segments of the existing customer market.

Diversification Strategy of KFC

The diversification quadrant in the KFC Ansoff matrix business example as growth matrix strategy is the most risk growth strategy than all three previous growth strategies. It is because here you launch a new product or service in the new customer market. You won’t know how your new market will react to the new product or food items.

I-Horizontal Diversification

KFC has successfully diversified its portfolio and market by launching new food items and entering new markets across the globe. The fast food chain brand plans to do the same in the future in order to maintain its position in the global market.

Conclusion: KFC Ansoff Matrix Company Example | Growth Matrix Strategy Analysis 

After an in-depth study of the Ansoff matrix of KFC; we have realized that KFC is the world’s leading fast-food chain brand. If you are learning about the KFC Ansoff matrix company example; then you should keep in mind the abovementioned four growth matrix strategy quadrants; market penetration, market development, product development, and diversification.