Ansoff Matrix of Airbnb

Airbnb is an American online rental lodging and homestay experience service providing company. Nathan Blecharczyk, Joe Gebbia, and Brian Chesky founded the online rental lodging company in 2008. Today, we’ll discuss the Ansoff matrix of Airbnb; and its four growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification of Ansoff matrix business examples.

Airbnb Marketing Penetration Strategic Campaigns

• Facebook Posts, Videos, and Memes
• Instagram Reels and Stories
• IGTV videos on Instagram
• Inviting Marketing to make and share photos and videos of the propert
• SEO content on digital and social media channels

Top US Selling Markets, Cities and Destinations of Airbnb

• Las Vegas, Nevada
• Austin, Taxes
• Panama Beach, Florida
• New Orleans
• Seattle
• Portland
• Honolulu
• Atlanta
• San Diego
• Davenport
• Los Angeles

Global Markets and Cities of Airbnb with Highest Visitors

• Courtenay, Canada
• Aberdeen, Scotland
• Cali, Colombia
• Vanuatu
• Guadalajara, Mexico
• Luxembourg
• Xian, China
• Romania
• Sunbury, Australia
• Tokyo, Japan
• Kerala, India
• Buriram, Thailand

The Ansoff matrix of Airbnb would analyze the four growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification. Here are Airbnb Ansoff matrix company examples as follows;

Ansoff Matrix of Airbnb

Let’s discuss the four growth matrix strategy analysis quadrants in the Ansoff matrix of Airbnb as Ansoff matrix company examples; they’re as follows;

Market Penetration Strategy of Airbnb

The market penetration quadrant in the Airbnb Ansoff matrix business example as growth matrix strategy analysis has the lowest risk level in the growth strategy. It is because here the American online rental lodging company sells its current products and services in the existing customer market. However, the rental lodging market is growing, and the market penetration growth strategy is possible.

I-Marketing & Advertisement

Airbnb runs various types of marketing and advertisement campaigns for the promotion of its applications and web platforms. The company runs small tutorial ads for customers to teach them how to use the platform and rent lodging online.

II-Virtual Tour

In order to attract the attention of customers, Airbnb offers virtual tours to potential customers and visitors in the form of reviews of previous guests, pictures, and videos of the lodging. Along with virtual tours, the rental lodging service-providing company develops strategic partnerships and alliances with other marketers and hotels to promote its services.

III-Discounts

In order to further penetrate the market, the company offers discounts and voucher codes for new and existing customers to attract their attention.

IV-Quality Service

The core objective of Airbnb is to provide quality service to the customers and guests in order to make them repeat visitors.

Market Development Strategy of Airbnb

The market development quadrant in the Airbnb Ansoff matrix business example as growth matrix strategy analysis has a bit higher risk level than the market penetration strategy. It is because here you expand your online rental lodging market and offer your current product portfolio in the new market. However, you don’t know the culture and response of the new market; that’s what makes it riskier.

I-Global Market

Airbnb has been expanding its market and entering new geographical regions and markets as a part of its global market expansion rate. The company does so by introducing its mobile application and web platform in the new market by adding local real estate listings for customers.

II-Partnerships

Airbnb develops partnerships and alliances with various real estate companies and marketers to promote its existing online rental lodging services to the new market.

III-Sponsorships

Airbnb sponsors various types of events and programs in new markets and new regions for the promotion of its online rental products and services.

Product Development Strategy of Airbnb

The product development quadrant in the Airbnb Ansoff matrix business example as growth matrix strategy analysis has a higher risk than the market penetration strategy. It is because here you launch a new product service in the online rental lodging line for the existing customer market. You would have to run new marketing and promotional campaigns for the new product and it makes it riskier.

I-Pioneer in Online Rental Lodging

Airbnb has the unique advantage of pioneering in the online rental lodging service providing industry. It helps the company take advantage of first-movers in the market with its latest online lodging services.

II-Portfolio Expansion

Airbnb has been increasing its online lodging service portfolio ever since its foundation. The company conducts market research before launching a new program in the market; the company amplified its portfolio by launching new lodging services;

• Hospitality functions
• Home rentals
• Tourism
• Restaurant experiences
• Adventures

Diversification Strategy of Airbnb

The diversification quadrant in the Airbnb Ansoff matrix business example as growth matrix strategy analysis has the highest risk rate of growth strategy than all three previous growth strategies. It is because here you launch a new online rental lodging product or service in a new customer market. You won’t know how your new market will react to the new items.

I-Horizontal Diversification

Airbnb has been increasing its market and product portfolio ever since its establishment. The online rental lodging service providing company successfully amplified its web portfolio and market over the years. It motivates the company to take on new similar projects in the upcoming years.

Conclusion: Airbnb Ansoff Matrix Company Examples |Growth Matrix Strategy Analysis 

After an in-depth study of the Ansoff matrix of Airbnb; we have realized that Airbnb is the world’s leading online rental lodging service providing brand. If you are learning about the Airbnb Ansoff matrix company examples; then you should keep in mind the abovementioned growth matrix strategy quadrants; market penetration, product development, market development, and diversification.