BCG Matrix of Hilton Hotels 

Hilton Worldwide Holdings Inc. is a hotels and resorts and hospitality American multinational company. Conrad Hilton founded the company in 1919. Today, we’ll discuss the BCG matrix of Hilton Hotels; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the hotels and resorts brand as the BCG matrix company example.

Unique Products and Brand Features of Hilton Hotel

• Great welcoming hospitality service
• Unique accommodation and visiting customer experience
• Customer focused strategic approach
• Established a loyal database of customers
• Large network of chain hotels worldwide
• High brand value and strong market share attracts people
• Consistent, quality, and commitment to growth and customer service
• Premium and luxury hospitality hotels

Best Selling Categories and Brands Market Share of Hilton Hotel

• Double Tree
• Waldorf Astoria
• Embassy Suits
• Hampton
• Conrad Hotels and Resorts
• Motto by Hilton
• Hilton Garden Inn

Top Items with Increasing Growth Rate of Hilton Hotel

• Bars of HLT
• Cafes
• Restaurants of HLT
• On-site dining service
• Room service
• Lxury stay
• Resorts
• Vaccation properties

The BCG matrix of Hilton Hotels and Hilton Worldwide would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of hotels and resorts company. Here’s the Hilton Hotels and Hilton Worldwide BCG matrix company example as follows;

BCG Matrix of Hilton Hotels 

Let’s discuss the four growth-share matrix analysis quadrants in the BCG matrix of Hilton Hotels as the BCG matrix company example; they’re as follows;

Stars of Hilton Hotels

The star quadrant in the Hilton Worldwide and Hilton Hotels BCG matrix growth share analysis comprises those products and services that have higher market share and higher growth rates. The star products and services contribute significantly to the sales, revenue, and profitability of the company. However, some of the star products and services in the hospitality and tourism industry of Hilton Worldwide and Hilton Hotels are as follows;

I-Hilton Hotels & Resorts

The Hilton Hotels brand collective annual sale in 2022 was 9.4 billion USD with a High market share and a higher growth rate. Out of which, Hilton Hotel has established a network of over 584 hotels and resorts in 94 countries across the world.

II-Conrad Hotels & Resorts

Conrad Hotels has established a network of roundabout 42 Conrad hotels and resorts in 21 countries across the world. The company has earned a significant market share of 10% and a growth rate for Hilton Hotels and Hilton Worldwide.

III-Waldorf Astoria Hotels & Resorts

Waldorf Astoria is the other leading hotel and resorts of Hilton Hotels and Hilton Worldwide with an increasing market share and a higher 7% growth rate. It has developed a network of 32 Waldorf hotels and resorts in 15 countries across the globe.

Cash Cows of Hilton Hotels

The cash cow quadrant in the Hilton Worldwide and Hilton Hotels BCG matrix growth share analysis consists of such hospitality products and services that have higher market share and limited growth rate. The cash cow services have reached the maturity stage and generate significant revenue and profitability for the company. However, some of the main products and services in the hospitality and tourism industry of the Hilton Worldwide and Hilton Hotels are as follows;

I-Hampton by Hilton

Hampton by Hilton is one of the leading hotels of Hilton Hotels and Hilton Worldwide with a higher market share and a slower growth rate. The franchise has established a network of 2544 Hampton hotels and resorts in more than 30 countries across the world. Its annual revenue was 2.7 billion USD in 2022.

II-Double Tree by Hilton

Double Tree by Hilton is the leading hotel of Hilton Hotels and Hilton Worldwide with a higher market share and a lower growth rate. The brand has developed a network of 587 Double Tree hotels and resorts in 47 countries across the world. Its annual revenue was 3.6 billion USD in 2022.

III-Hilton Garden Inn

Hilton Garden Inn is the top hotel of Hilton Hotels and Hilton Worldwide with an increasing market share and a slower growth rate. The franchise has developed a network of 862 Hilton Garden Inn hotels and resorts in 49 countries across the world. Its annual revenue was 2.45 billion USD in 2022.

Question Marks of Hilton Hotels

The question mark quadrant in the Hilton Worldwide and Hilton Hotels BCG matrix growth share analysis outlines such products and services that have lower market share and higher growth rates. The question mark products and services have the potential to become next-star items if the company fixes some of the areas. However, some of the main products and services in the hospitality and tourism industry of the Hilton Worldwide and Hilton Hotels are as follows;

I-Motto by Hilton

Motto by Hilton is a new urban boutique hotel brand of Hilton Hotels and Hilton Worldwide with a higher market share and a lower growth rate. The brand has developed a network of 6 Motto hotels and plans to increase its network in the future. Its annual revenue was 12 million USD in 2022, with losses of 2 million USD.

II-Tapestry Collection by Hilton

Tapestry Collection Hilton is a new urban hotel brand of Hilton Hotels and Hilton Worldwide with a higher market share and a lower growth rate. The brand has developed a network of 50 Tapestry hotels and plans to increase its network to 200 properties in the potential future. Its annual revenue was 120 million USD in 2022, with a net profit of 8 million USD.

III-Canopy by Hilton

Canopy by Hilton is a new urban hotel brand of Hilton Hotels and Hilton Worldwide with a higher market share and a lower growth rate. The brand has developed a network of 34 Canopy hotels and plans to increase its network to 50 properties in the potential future. Its annual revenue was 80 million USD in 2023, with net loss of 4 million USD.

Dogs of Hilton Hotels

The dog quadrant in the Hilton Worldwide and Hilton Hotels BCG matrix growth share analysis consists of such products and services that have lower market share and lower growth rate. Instead of generating revenue and profit; they consume a lot of resources and profitability of the company. Some of the main hospitality products and services of the company Hilton Worldwide and Hilton Hotels are as follows;

I-Plastic Bags & Packaging

While serving customers, Hilton Hotel offers them plastic bags and other packaging envelopes. Their cost is very lower individuals, but when you multiply by thousands, then it becomes a significant expense to the company.

II-Running Cost & Expenses

Hilton is increasing the subsidiary network of its hotel brand, but some of the new brands are incurring losses in millions of dollars. It is not good for the company’s growth plan, and the brand should let go of those brands.

Conclusion: Hilton Worldwide BCG Matrix Company Example |Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Hilton Hotels; we have realized that Hilton Worldwide is the world’s leading hotels and resorts brand. If you are learning about the Hilton Hotels and Hilton World BCG matrix company example; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.