Advertisement Analysis of Skyy Vodka

Skyy Vodka is a vodka spirit manufacturing American multinational company. Maurice Kanber founded the company in 1992. Today, we’ll discuss the advertisement analysis of Skyy Vodka; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Skyy Vodka.

Advertisement Analysis of Skyy Vodka

Let’s discuss the advertisement analysis of Skyy Vodka; some of the main components involved in the ad campaign analysis of Skyy Vodka are as follows;

Target Audience of Skyy Vodka

The target audience demographic details of Skyy Vodka in its marketing and advertisement campaigns are as follows;

• Interest: alcoholic beverages, vodka, hard drink
• Age: 18 to 65 years old
• Gender: men and women
• Social status: lower, medium, higher
• Education: lower, medium, higher

The demographic details of Skyy Vodka show that the company’s target audience in its marketing and advertisement campaigns is both men and women. They belong to various age groups and they have a great interest in alcoholic beverages and hard drinks. However, they want to enjoy the taste of the alcoholic beverage and have some pleasurable moments with the drink.

The demographic details would help Skyy Vodka to precisely target the right customer market in its marketing and advertisement campaigns. As a result, it helps the company to approach the right customer market.

Emotional Appeal of Skyy Vodka Ads

Skyy Vodka targets and generates a variety of emotions among the target audience through its marketing and advertisement campaigns. The alcoholic drink brand generates the emotions of richness, luxury, lavish lifestyle, fun, excitement, and sexual appeal. However, the emotions of richness, luxury, and lavish lifestyle would help the company to precisely target the right customer market and develop an emotional connection with them. The emotional appeal helps the alcoholic company to amplify its customer market reach, network, and sales.

Graphics and Visuals of Skyy Vodka Ads

Skyy Vodka implements a variety of graphics, colors, and visuals in its marketing and advertisement campaigns. The company offers alcoholic beverages in the iconic blue colored bottles with the company’s name in the white color. However, the blue represents and symbolizes the vastness of the ocean and sky in terms of ideas, thoughts, and emotions along with the message of richness and luxury. The white color represents the clarity, purity, and transparency of the company’s drink and quality.

The sexual appeal and the sexual imagery remain the prominent themes in most of the company’s ads. However, it represents and symbolizes youth, energy, excitement, luxury, and a lavish lifestyle to enjoy the beautiful companionship.

Message and Language of Skyy Vodka Ads

Skyy Vodka employs young and fun language to send the message of a rich and luxurious lifestyle in its marketing and advertisement campaigns. Some of the main popular slogans and taglines of Skyy Vodka are as follows;

• Smarter, smoother, and extraordinary vodka
• Vodka so filtered, we even took Russia out of it
• I don’t drink, but I like things that catch my eyes
• Look to the sky
• Proudly American
• Passion for perfection
• Pure, mild, and sexy
• West of expected

The clear and confident language of Skyy Vodka gives the message of a rich and luxurious lifestyle with a lot of ideas, thoughts, and possibilities. It allows customers and users to think that anything is possible.

Emotions Evoked in Skyy Vodka Ads

Skyy Vodka generates and evokes a variety of emotions among the target audience through its marketing and advertisement campaigns. The alcoholic beverage evokes the emotions rich, luxury, lavish lifestyle, fun, and excitement with endless possibilities and the sexual theme. However, sexual imagery is a strong and powerful emotion and it immediately attracts the attention of customers.

Sound Track of Skyy Vodka Ads

Skyy Vodka implements a variety of soundtracks and background music in its marketing and advertisement campaigns. The alcoholic beverage brand employs upbeat, fun, exciting, and thrilling music in its marketing and advertisement campaigns. The alcoholic beverage brand is well aware of the significant background music. Therefore, the company precisely employs the right music to attract the attention of customers and generate the right emotions among the target audience.

Cultural Relevance and Significance of Skyy Vodka Ads

Skyy Vodka runs various types of marketing ads for different markets. The alcoholic drink company makes sure that its ads are culturally relevant to the type of market and region the company is targeting. However, the cultural relevance ads campaigns would help the company to immediately connect with the right customer market.

Celebrity and Brand Ambassadors of Skyy Vodka

Skyy Vodka collaborates with various celebrities and influencers and hires them as brand ambassadors for the promotion of its alcoholic beverages. The public figures have a great fan following and user network; their brand endorsement would help the company to amplify its customer market reach, network, and sales. Some of the main celebrities and brand ambassadors of Skyy Vodka are as follows;

• John Cena
• DJ Big N
• Chef Marcus Samuelsson
• Patoranking

Conclusion: Ad Analysis of Skyy Vodka | Skyy Vodka Ad Campaign Analysis | Skyy Vodka Advertisement Campaign Analysis | Skyy Vodka Campaign Analysis

After an in-depth study of the advertisement analysis of Skyy Vodka; we have realized that Skyy Vodka is the world’s leading alcoholic beverage brand. If you are learning about the ad campaign analysis of Skyy Vodka; then you should keep in mind the abovementioned components of Skyy Vodka’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.