Ansoff Matrix of Google 

Google Alphabet Inc. is an American tech giant multinational conglomerate corporation. Sergey Brin and Larry Page founded the Google search engine in 1998; established the conglomerate Alphabet Inc. in 2015 and made Google a subsidiary of Alphabet Corporation. Today, we’ll discuss the Ansoff matrix of Google Alphabet Inc.; and its four growth matrix strategy analysis quadrants; market penetration, market development, product development, and diversification of Ansoff matrix business example.

Marketing Penetration Strategic Campaigns of Google

• Innvoation and differentiation products and services
• Provides a great user-experince
• User-friendly and convenient interface
• Free services, tools, and workshops, at least the basic version
• Personalized approach and give a sense of community
• Follows the direct approach of communicating with custoemrs

Top User Markets and Geographical Regions of Google – Desktop Traffic

• Japan – 3.87%
• UK – 3.92%
• Brazil – 4.35%
• India – 4.52%
• USA – 29.95%

Searches Market share of Search Engine’s market

• Google – 91.54%
• Bing – 3.2%
• Yandex – 1.78%
• Yahoo – 1.22%
• Baidu – 0.93%

Latest and Best Selling Collection of Google

• Search Enging Browser
• Photos Google
• YouTube
• Google Chrome
• Drive Google
• Google Map
• Gmail

The Ansoff matrix of Google Alphabet Inc. would focus on the growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification. Here’s a Google Alphabet Ansoff matrix company example as follows;

Ansoff Matrix of Google Alphabet Inc

Let’s discuss the four growth matrix strategy analysis quadrants in the Ansoff matrix of Google Alphabet Inc.; they’re as follows;

Market Penetration Strategy of Google Alphabet Inc

The market penetration quadrant in the Google Alphabet Ansoff matrix business example as growth matrix strategy analysis has the lowest risk rate in the growth strategy. It is because here the tech giant conglomerate and search engine platform sells its current products and services to the existing customer market. However, the search market and tech influence are growing, and the market penetration growth strategy is possible.

Some of the existing products that help Google to penetrate the existing customer market are as follows;

• Pixel
• Google Chrome
• Calendar Google
• Gmail
• Google Ad words

I-Free Version

The best strategic approach of Google Alphabet is that it offers a free version with limited features to attract the attention of customers and penetrate the market. It compels customers to try out the free version; if they like it, then they will move to the paid version with advanced features. However, Gmail, Google Photos, Chrome, and others are great examples of free services of Google Alphabet. They have allowed the company to amplify its market share.

II-Integrated Marketing & Promotion

Google Alphabet runs highly creative and unique marketing strategies for the promotion of its products and services that the customers don’t even know it. The tech giant company develops a link among all of its products and services; it encourages customers to try them one by one. For instance, it requires from customers to create Gmail because they need it for all the Google based services. Once they have Gmail ID, they would require it for Google Photos or Chrome login to backup your data.

III-Creator Partner Programs

The other key reason for the global growth and development of Google Alphabet is establishing partnerships with various creators across the world. The creator partnership program encourages creative and artistic people to share their creative content on its platforms. Google would monetize their content and creativity; they would earn money. In fact, it has become the main source of income for many creative people across the world.

Market Development Strategy of Google Alphabet Inc

The market development quadrant in the Google Alphabet Ansoff matrix business example as growth matrix strategy analysis has a bit higher risk rate than the market penetration strategy. It is because here you expand your search engine and tech market and offer your current products and services portfolio in the new market. However, you don’t know the culture and response of the new market; that’s what makes it riskier.

Some of the existing products that helped the tech company to enter new markets are as follows;

• Wing
• Google Maps
• Google Documents
• Chrome
• YouTube

I-Global Market

Some of the products and services of Google Alphabet are the universal needs of almost everyone like Maps, YouTube tutorials, Search Engine, Calendar, and Documents. They have allowed the tech brand to enter the global market, push geographical regions, and expand its customer markets.

II-Market Expansion with New Services

Google Alphabet has established a well-diversified and vast product and service portfolio; it helps the company to enter new markets and expands its customer market share. The focus of the tech company is to target newer market segments with its existing products and services.

Product Development Strategy of Google Alphabet Inc

The product development quadrant in the Google Alphabet Ansoff matrix business example as growth matrix strategy analysis has a higher risk rate than the market penetration strategy. It is because here you launch a new tech product service for the existing customer market. You would have to run new marketing and promotional campaigns for the new product and it makes it riskier.

Some of the new products that Google launched in the existing customer market are as follows;

• Pixel
• Google Pay
• JigSaw
• Google Allo
• Access & Energy
• Video calling

I-New Products & Services

Google Alphabet has been expanding its product and service portfolio ever since its foundation. It has allowed the company to increase its customer market share, sales, and user rate, and achieve the market leadership position.

II-Acquisition

Google Alphabet has acquired various new growing startups, products, and services and brought them under its subsidiary portfolio. The tech conglomerate has the capital resources to acquire new projects perform some additional work on them and integrate them with their other services.

III-Research & Development

Google Alphabet invests a significant amount of capital of resources in research and development; they help the company to develop new products and services and experiment with new ideas. According to an estimate, approximately 182,000 tech employees are working for the company; they contribute significantly to its growth and development.

Diversification Strategy of Google Alphabet Inc

The diversification quadrant in the Google Alphabet Ansoff matrix business example as growth matrix strategy analysis has the highest risk rate of growth strategy than all three previous growth strategies. It is because here you launch a new revolutionary tech product or service in a new customer market. You won’t know how your new market will react to the new items.

Some of the new products that Google launched in the new markets are as follows;

• WayMD
• Android
• Google Maps
• Loon
• Verily
• Google Home
• Glass
• Side Walk Labs

I-Horizontal Diversification

Google Alphabet has been increasing its product and service portfolio and customer market ever since its foundation. It is a highly risky strategy, but the tech company has done it successfully over the years. This is because the company performs all the groundwork before launching a new product in the new market.

Conclusion: Google Ansoff Matrix Company Example | Growth Matrix Strategy Analysis 

After an in-depth study of the Ansoff matrix of Google Alphabet; we have realized that Google Alphabet is the world’s leading tech giant conglomerate. If you are learning about the Google Alphabet Ansoff matrix company example; then you should keep in mind the abovementioned four growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification.