BCG Matrix of Facebook Meta

Facebook Meta Platforms is a tech giant and social media platform American multinational conglomerate corporation. Mark Zuckerberg, Chris Hughes, Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz established the social media platforms in 2004. Today, we’ll discuss the BCG matrix of Facebook Meta Platforms; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the tech company as the BCG matrix company example.

Unique Product and Brand Features of Facebook

• Public pages of businesses and individuals
• Organizing events
• Creating groups
• Community building
• Following pages relevant to your interest
• Connecting with friends and acquaintances
• Targeted advertising for businesses
• Personal inbox for messaging

Best Selling Categories and Brands Market Share of Facebook

• Facebook – 3 bn monthly active users (2023)
• Instagram – 2 bn monthly active users (2024)
• Beluga Messenger – 979 million users
• WhatsApp – 2 bn monthly active users (2023)
• Reality Labs – 16.3 bn USD (2023)
• Oculus VR –
• Threads – 130 million monthly active users
• Instagram Reels – short video platform

Top Items with Increasing Growth Rate on Facebook Marketplace

• Reading Books
• Toys for kids
• Seasonal items
• Gardening
• Consulting services
• Business sustainability
• Software management
• Audio music
• Copywriting and translation services
• Animated videos
• Graphic Designing
• Infant
• Fashion
• Furniture
• Gym gear
• Electronics products

The BCG matrix of Facebook Meta Platforms outlines four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the tech and social media platforms company. Here’s the Facebook Meta BCG matrix company example as follows;

BCG Matrix of Facebook Meta Platforms 

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Facebook Meta platforms as the BCG matrix company example; they’re as follows;

Stars of Facebook Meta Platforms

The star quadrant in the Facebook Meta BCG matrix growth share analysis comprises those products and services that have higher market share and higher growth rates. The star products and services contribute significantly to the sales, revenue, and profitability of the technology company. However, some of the star products and services in the tech industry and social platforms are as follows;

I-Instagram

Instagram is a top-growing photo and video-sharing platform of Facebook Meta Platforms. According to an estimate, it has established a network of over 1.4 billion active users by 2022; and earned revenue of 20 billion USD. A higher growth rate and higher market share make Instagram the star social media platform product of the tech company.

II-Oculus

Oculus is a virtual reality platform of the tech company Facebook Meta Platforms. According to an estimate, Oculus has established a network of over 2.6 million active users by 2022; and sold 5 million product units in 2021. The Higher growth rate and higher market share make the virtual reality platform Oculus the star product of the tech company.

Cash Cows of Facebook Meta Platforms

The cash cow quadrant in the Facebook Meta BCG matrix growth share analysis consists of such hospitality products and services that have higher market share and slower growth rates. The cash cow services have reached the maturity stage and generate significant revenue and profitability for the technology and social media platforms. However, some of the main products and services in the tech industry and social media platforms are as follows;

I-Facebook

Facebook is the world’s leading and largest social media platform of the tech company Meta Platforms. According to an estimate, Facebook has established a network of over 2.91 billion monthly active users by 2022; and earned approximately 26.17 billion USD for the company in 2022. It has achieved a higher market share and slower growth rate due to the tough competition and market saturation.

II-WhatsApp

WhatsApp is a private text messaging and calling platform of the tech company Meta Platforms. According to an estimate, WhatsApp has established a network of over 2 billion active users by 2022; and earned approximately 1 billion USD for the company in 2022.

Question Marks of Facebook Meta Platforms

The question mark quadrant in the Facebook Meta BCG matrix growth share analysis outlines such products and services that have lower market share and higher growth rates. The question mark products and services have the potential to become next-star items if the technology company fixes some of the areas. However, some of the main products and services in the tech industry and social media platforms are as follows;

I-Horus VR

Horus VR is the latest virtual reality product of the Tech Company Meta Platforms. It comes with the latest features of field of view and resolution. It has the potential to become the next star and cash cow product of the company.

II-Messenger Kids

As the name implies, Messenger Kids is a platform for children that the company launched in 2017. It has earned a significant growth rate in a very short time; potential to become the star platform.

III-Threads

Threads is a social media platform of the tech company Meta Platforms, launched in 2023. It has established a network of over 130 million monthly active users. Although, it has a limited market share, but a higher growth rate, and it makes Thread the question mark product of the company.

Dogs of Facebook Meta Platforms

The dog quadrant in the Facebook Meta BCG matrix growth share analysis consists of such products and services that have lower market share and lower growth rates. Instead of generating revenue and profit; they consume a lot of resources and profitability of the tech brand. Some of the main digital products and services in the social media platforms and tech industry are as follows; 

I-Oculus Rift S

Oculus Rift S is a virtual reality headset of the Meta Platforms. The product has only secured 6% of the market share and earned 50 million USD of revenue, and that is very low relevant to the competitors in the industry.

II-Instagram Threads

Instagram is a subsidiary product of the Instagram platform. According to an estimate, Instagram Threads has established a network of over 220 million monthly active users by 2022; and earned approximately 45 million USD for the company in 2022. It is very low compared to the star product of the company.

Conclusion: Facebook Meta BCG Matrix Company Example | Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Facebook Meta Platforms; we have realized that Meta is the world’s leading tech company and social media platform. If you are learning about the Facebook Meta BCG matrix company example; then you should keep in mind four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.