BCG Matrix of Google Alphabet 

Google Alphabet Inc. is an American cloud computing, search engine, advertising, and technology company. Sergey Brin and Larry Page founded the technology company in 1998. Today, we’ll discuss the BCG matrix of Google Alphabet; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the tech company as the BCG matrix company example.

Unique Product and Brand Features of Google

• Quick and accurate search result
• Strong commitment to offering the correct search results
• Comprehensive
• Speedy
• Correct and accurate
• Offering the most relevant content to the search users

Best Selling Categories and Brands Market Share of Google

• Market share of Google in the search engine market – 81.95%
• Searches per minute – 5.9 million
• CTR – 22.4%
• Google Search Index Size – 100,000,000 GB
• Mobile searches in the US – 63%

Top Items with Increasing Growth Rate of Google

• Google Analytics
• Calendar of Google
• Google Drawing
• Looker Google
• Base Google
• Finance Google
• Fonts by Google
• Androids by Google
• Forms Google
• Google Maps
• Workplace Google
• Gmail
• Google Chrome
• Drive Google
• Search Engine

The BCG matrix of Google Alphabet would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the technology brand. Here’s the Google Alphabet BCG matrix company example as follows;

BCG Matrix of Google Alphabet 

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Google Alphabet as the BCG matrix company example; they’re as follows;

Stars of Google Alphabet

The star quadrant in the Google Alphabet BCG matrix growth share analysis comprises those products and services that have higher market share and higher growth rates. The star products and services contribute significantly to the sales, revenue, and profitability of the technology company. However, some of the star products and services in the tech industry are as follows;

I-Google Cloud Platform

According to an estimate, Google Alphabet’s Cloud Platform earned revenue of approximately 7.4 billion USD in the 4th quarter of 2022; with an annual growth rate of 43%. Google Alphabet cloud services have achieved a higher growth rate and higher market share.

II-YouTube

According to an estimate, YouTube earned 25 billion USD in 2022 with an annual growth rate of 29% and; a network of 2 billion monthly active users. The video streaming platform of Google Alphabet has achieved a higher market share and higher growth rate in the video streaming industry.

III-Waymo

Waymo is an autonomous driving technology platform of Google Alphabet; earned 5 billion USD in 2022. Its net worth was 30 billion USD in 2021 with increasing growth because of the growing autonomous technology trends.

Cash Cows of Google Alphabet

The cash cow quadrant in the Google Alphabet BCG matrix growth share analysis consists of such products and services that have higher market share and limited growth rate. The cash cow services have reached the maturity stage and generate significant revenue and profitability for the technology business. However, some of the main products and services in the tech industry are as follows;

I-Google Search

Google Search Engine is the top-selling product of the tech giant company; with a market share of 90% in the search engine industry. The search engine contributed approximately 160 billion USD of revenue for the brand.

II-Google Ads

Google Ads is one of the top sources of revenue of the company through search engines and other platforms. It contributed roundabout 146 billion USD to the overall revenue and profitability of the company.

Question Marks of Google Alphabet

The question mark quadrant in the Google Alphabet BCG matrix growth share analysis outlines such products and services that have lower market share and higher growth rates. The question mark products and services have the potential to become next-star items if the technology company fixes some of the areas. However, some of the main products and services in the tech industry are as follows;

I-Verily

Verily is a health and science platform and company of Google Alphabet and it focuses on developing various healthcare tech devices. It received funding of 700 million USD with a great growth rate and it has the potential to become the next star and cash cow product of the company.

II-Google Fiber

Google Fiber is a TV and high-speed internet service providing company of Google Alphabet. It established a network of internet services in 18 cities in the US in 2022. Although it has a limited market share it has a great growth potential.

Dogs of Google Alphabet

The dog quadrant in the Google Alphabet BCG matrix growth share analysis consists of such products and services that have lower market share and lower growth rates. Instead of generating revenue and profit; they consume a lot of resources and profitability of the tech brand. Some of the main digital products and services in the tech industry are as follows;

I-Google Glass

Google Glass is a small wearable device that allows users to engage by using voice. The tech company stopped this project in 2015 due to privacy issues. It had a higher growth rate with the legal cost and potential lawsuit.

Conclusion: Google Alphabet BCG Matrix Company Example |Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Google Alphabet; we have realized that Google Alphabet is the world’s top search engine and tech giant company. If you are learning about the Google Alphabet BCG matrix company example; then you should keep in mind the abovementioned four growth share matrix analysis quadrants; stars, cash cows, question marks, and dogs.