Competitors Analysis of Fendi 

Fendi is an Italian luxury fashion chain company and it has earned a global reputation for fur and leather fashion products and goods. Edoardo Fendi and Adele Fendi founded the luxury fashion brand in 1925; currently, it has established a network of approximately more than 277 fashion stores in various countries across the world. Today, we’ll discuss the competitors analysis of Fendi; direct, indirect, replacement, substitute, and top competitors of Fendi as clothing brands competitos analysis of fashion brands.

Key Facts about the Italian Luxury Fashion Brand

• Products: fur and leather accessories, fashion ready-to-wear, fragrance, shoes, eyewear
• Services: fur and leather fashion goods  
• Pricing Structure: high-end and premium pricing strategy
• Brand Reputation: luxury fashion chain brand
• Marketing Strategies: philanthropic activities, promoting art and culture, cinema, and movies

Direct Competitors of Fendi 

Let’s discuss the main direct competitors of the company in the Fendi competitors analysis and top competitors of Fendi; they’re as follows;

Jil Sander

The Jil Sander is an Italian luxury fashion retail chain company and it has earned a global reputation for creative fashion designs and luxury products and goods. Jil Sander started the luxury fashion brand in 1968; currently, it has established a network of approximately more than 42 fashion stores in various countries across the world.

• Products: fashion apparel, accessories, footwear, shoes, jewelry
• Pricing Structure: premium and high-end pricing strategy
• Brand Reputation: creative luxury fashion brand
• Marketing Strategies: celebrity endorsement, collaboration with top fashion designers, luxury fashion

Strengths and Weaknesses Comparison

Fendi and Jil Sanders both are operating their business in the chain luxury fashion business. The Jil Sander has earned a unique market position due to offering a large variety of fashion products and collaboration with the world’s leading top fashion designers. These factors make Jil Sander the leading direct competitor of Fendi.

Marni

Marni is an Italian luxury fashion retail chain company and it has earned a global reputation for creative fashion designs and luxury products and goods. Consuelo Castiglioni started the luxury fashion brand in 1994; currently, it has established a network of approximately more than 370 fashion stores in various countries across the world.

• Products: ready-to-wear clothing, fashion accessories, jewelry, homeware, footwear
• Pricing Structure: premium and high-end pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: collaboration with fashion designers and brands, social media marketing, influencer marketing

Strengths and Weaknesses Comparison

Fendi and Marni both are operating their business in the chain luxury fashion business. Marni has earned a unique market position due to offering a large network of fashion stores and collaboration with the world’s leading top fashion designers. These factors make Marni the leading direct competitor of Fendi.

Indirect Competitors of Fendi 

Let’s discuss the main indirect competitors of the company in the Fendi competitors analysis and top competitors of Fendi; they’re as follows;

Moschino

Moschino is an Italian luxury fashion retail chain company and it has earned a global reputation for creative fashion designs and luxury products and goods. Franco Moschino founded the luxury fashion brand in 1983; currently, it has established a network of approximately more than 150 boutiques and fashion stores in various countries across the world.

• Products: fashion ready-to-wear, handbags, fragrance, footwear and accessories
• Services: customized fitting clothes and apparel
• Pricing Structure: high-end premium pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: philanthropic activities, unconventional fashion designs, promoting art and culture

Strengths and Weaknesses Comparison

Fendi and Moschino both are operating their business in the retail chain luxury fashion business market. Moschino has earned a unique market position due to offering unconventional fashion designs, philanthropic activities, a network of boutiques, and collaboration with the world’s leading top fashion designers. These factors make Moschino the leading indirect competitor of Fendi.

Dolce & Gabbana

Dolce & Gabbana is an Italian luxury fashion retail chain company and it has earned a global reputation for inspirational fashion designs and styles. Domenico Dolce and Stefano Gabbana founded the luxury fashion brand in 1985; currently, it has established a network of approximately more than 222 fashion stores in over 41 countries across the world.

• Products: fashion ready-to-wear, cosmetics, fragrances, fashion accessories
• Pricing Structure: premium and high-end pricing
• Brand Reputation: luxury fashion brand
• Marketing Strategies: storytelling, environmental sustainability, fashion exhibition, inspirational styles, ads campaign

Strengths and Weaknesses Comparison

Fendi and Dolce & Gabbana both are operating their business in the chain luxury fashion business. DG has earned a unique market position due to its strong commitment to environmental sustainability, developing inspirational designs, and conducting fashion shows. These factors make Dolce & Gabbana the leading indirect competitor of Fendi.

Substitute and Replace Competitors of Fendi 

Let’s discuss the main replacement and substitute competitors of the company in the Fendi competitors analysis and top competitors of Fendi; they’re as follows;

Armani

Armani is an Italian luxury fashion retail chain company and it has earned a global reputation for creative fashion designs, boutiques, and luxury styles. Sergio Galeotti and Giorgio Armani started the luxury fashion brand in 1975; currently, it has established a network of approximately more than 500 fashion stores, boutiques, and accessories stores in various countries across the world.

• Products: fashion ready-to-wear, shoes, accessories, home interior, leather goods
• Services: customized fitting clothes and apparel, exchange
• Pricing Structure: high-end and premium pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: sponsorships of events, fashion shows, philanthropy, environmental sustainability

Strengths and Weaknesses Comparison

Fendi and Armani both are operating their business in the chain luxury fashion business. Armani has earned a unique market position due to environmental sustainability initiatives, fashion shows, philanthropy, and sponsorships. These factors make Armani the leading direct competitor of Fendi.

Versace

Versace is an Italian luxury fashion retail chain company and it has earned a global reputation for creative fashion designs, fashion shows, and luxury styles. Gianni Maria Versace started the luxury fashion brand in 1978; currently, it has established a network of approximately more than 230 boutiques and 638 fashion stores in various countries across the world.

• Products: ready-to-wear, apparel, luxury fashion goods, haute couture
• Services: customized fitting of the clothes
• Pricing Structure: premium and high-end pricing strategy
• Brand Reputation: luxury fashion brand
• Marketing Strategies: brand ambassadors, celebrity endorsements, creative advertisement campaigns, runway shows, collaboration with designers

Strengths and Weaknesses Comparison

Fendi and Versace both are operating their business in the chain luxury fashion business. Versace has earned a unique market position due to organizing fashion runway shows, brand ambassadors, celebrity endorsements, and collaboration with top fashion designers. These factors make Versace the leading direct competitor of Fendi.

Conclusion: Fendi Competitors Analysis Example Company | Strategic Competitor Analysis of Fashion Brands |Top Competitors of Fendi 

After an in-depth study of the competitors analysis of Fendi; we have realized that Fendi is the world’s leading retail fashion brand. If you are learning about the top competitors of Fendi; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute as competitors analysis of fashion brands.