Brand Analysis of Marc Jacobs

Marc Jacobs is a luxury fashion American brand. Fashion designs Marc Jacobs founded the luxury fashion brand in 1984. Luxury fashion brands have established a network of approximately 280 luxury fashion stores in various countries across the globe. Today, we’ll discuss the brand analysis of Marc Jacobs; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Marc Jacobs

Let’s discuss the brand analysis of Marc Jacobs; some of the main elements involved in the Marc Jacobs brand analysis are as follows;

Mission, Vision, and Value of Marc Jacobs

The mission statement of Marc Jacobs focuses on the core pillars of uniqueness, unisex, urban, utilitarian, and unexpected. The luxury fashion brand has made a strong commitment to building an equitable and inclusive culture. It promotes diversity of thoughts, experiences, and backgrounds, and builds the spirit of innovation and creativity.

The vision statement of Marc Jacobs is to promote the uniqueness and perfection of every individual just as they are. The luxury fashion brand has earned a unique market position through authenticity, uniqueness, originality, unpredictability, and rebellion.

Customer Reviews and Feedback about Marc Jacobs

The online customer review, stars rating, and feedback analysis of Marc Jacobs are as follows;

• Yelp: 3.6stars rating out of 99 reviews
• Trust Pilot: 1.6 stars rating out of 306reviews
• Comparably: 3.6stars rating out of 156 reviews
• Amazon: 4.7stars rating out of 360 reviews
• ThingTesting: 3.9 stars rating out of 29reviews

The online customer reviews, feedback, and stars rating analysis of Marc Jacobs shows that there is a mixture of both positive and negative reviews. Happy and satisfied customers are sharing high star ratings and their positive experiences with the luxury fashion brand. On the other hand, dissatisfied customers are positing their discontent and negative experience with the luxury fashion brand.

Social Media Presence of Marc Jacobs

The social media network and following of Marc Jacobs on various social media platforms is as follows;

• Instagram: 12.3Million followers
• X: 1.5Million followers
• Facebook: 2.4Million followers

Marc Jacobs has established a very large network and strong presence on multiple social media platforms. The luxury fashion brand regularly posts pictures and videos of the latest and unique fashion designs and stylish fashion products and accessories. The proactive social media presence of the luxury fashion brand helps the company to connect and engage with the targeted audience; beware of the latest fashion trends, and learn a key insight about their interests in fashion.

Marketing Campaign Analysis of Marc Jacobs

Marc Jacobs runs various types of marketing and advertisement campaigns for the promotion of its fashion products, accessories, and brands. The luxury fashion brand employs various media channels; traditional and digital media platforms; influencer marketing, billboards, in-store promotional campaigns, brand ambassadors, and celebrity endorsement programs. Multiple marketing campaigns and various media channels would help the company to approach various segments of the customer’s market and increase its sales.

Web and Social Media Traffic of Marc Jacobs

The web and social media traffic of Marc Jacobs on various media platforms is as follows;

• Traffic: 2.3 Million monthly average visitors
• Average Duration: 1.34 minutes

The source of web and social media traffic comes from the following countries:

• USA: 61.58%
• UK: 4.82%
• Canada: 4.73%
• Mexico: 2.56%
• France: 2.47%
• Others: 23.84%

The proportion of web traffic comes from the following media channels:

• Direct: 44.54%
• Referrals: 3.67%
• Organic Search: 30.03%
• Paid Search: 17.3%
• Social: 3.5%
• Email: 0.15%
• Display: 0.79%

Percentage of traffic comes from following social media platforms;

• YouTube: 11.38%
• Facebook: 43.85%
• Pinterest: 3.21%
• Reddit: 10.51%
• Instagram: 24.73%
• Others: 6.31%

Marc Jacobs Customer’s Journey

The customer journey of Marc Jacobs starts with running various types of marketing and advertisement campaigns for the promotion of luxury fashion designs. The luxury fashion designs and styles of the brand immediately attract the attention of the targeted customers. However, it makes them visit the retail chain fashion stores of the brand to check out the texture, quality, and fabric of luxury products and accessories. If the fashion products meet their standards, they would buy it; otherwise, they would move on to the next fashion brand.

Target Audience Demographic of Marc Jacobs

The demographic segment of the target audience of Marc Jacobs is as follows;

• Age: 18 to 64 years
• Gender: 29% men and 71% women
• Education: high and fashion-aware
• Income: High
• Interest: luxury fashion, unique styles, and designs
• Social Status: high and brand conscious

The demographic segmentation of the target audience of Marc Jacobs allows you to create a buyer persona and customer avatar of the ideal customers. They are both men and women from various age groups; they have a great interest in luxury fashion; and they want to express themselves creatively with unique fashion designs and styles.

Conclusion: Brand Analysis of Marc Jacobs | Marc Jacobs Brand Analysis | Strategic Analysis of Marc Jacobs

After an in-depth study of the brand analysis of Marc Jacobs; we have realized that Marc Jacobs is the world’s leading luxury fashion brand. If you are learning about the Marc Jacobs brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.