Competitors Analysis of Google

Google is a cloud computing, software, consumer electronics, search engine, e-commerce, and AI American multinational company. Sergey Brin and Larry Page founded the company in 1998, and currently, Google is operating its business worldwide. Today, we’ll discuss competitors analysis of Google; direct, indirect, replacement and substitute competitors analysis of tech brands and tech companies.

Key Facts about Google

• Products: android, workspace, search engine, Waze, pixel, nest, and others
• Services: software, web services, Google photos
• Pricing Structure: freemium, dynamic, trial and premium
• Brand Reputation: technology and search engine
• Marketing Strategies: quality searches, algorithms, gamil, freemium services

Direct Competitors of Google

Let’s discuss the main direct competitors of the company in the Google competitors analysis of tech brands and top competitors of Google; they’re as follows;

Microsoft Bing

Microsoft Bing is a search engine and technology American multinational company. Tech giant company Microsoft founded the company in 2007; and currently Bing is operating its business worldwide. It has earned a market share of approximately 3.64% in the search engine industry.

• Products: map search, images, video, web services, and technology
• Services: software, translator, action bar
• Pricing Structure: freemium, dynamic, and paid
• Brand Reputation: search engine and technology
• Marketing Strategies: TV, radio, billboards, and others other

Strengths and Weaknesses Comparison

Microsoft Bing and Google both are operating their business in the search engine and technology market. Bing has achieved approximately over 100 million monthly active users with a market share of 3.64% in the tech and search engine industry. These factors make Microsoft Bing the leading competitor of Google.

Yandex

Yandex is a search engine and technology Russian multinational company. The company Yandex founded the search engine platform company in 2010; and currently Yandex is operating its business worldwide. It has earned the search market share of approximately 51.2% in the Russian territory; and 1.61% globally

• Products: search engine, technology, e-commerce advertising
• Services: auto-complete, suggestions, spell checker
• Pricing Structure: dynamic, premium, and free
• Brand Reputation: technology and search engine

Strengths and Weaknesses Comparison

Google and Yandex both are operating their business in the search engine and technology market. The Yandex has achieved approximately over 22.3 million monthly active users with a market share of 1.61% in the global tech and search engine industry. These factors make Yandex the leading competitor of Google.

Indirect Competitors of Google

Let’s discuss the main indirect competitors of the company in the Google competitors analysis of tech companies and top competitors of Google; they’re as follows;

Netflix

Netflix is a paid video streaming and technology American multinational company. Reed Hastings and Marc Randolph founded the company in 1997, and currently, Netflix is operating its business in 190 countries worldwide. It has earned a market share of approximately 270 million paid members.

• Products: video-on-demand, digital distribution, and streaming media
• Services: TV, film distribution and production
• Pricing Structure: paid subscription, student, family, and premium package
• Brand Reputation: paid video streaming platform
• Market Share: 270 million users

Strengths and Weaknesses Comparison

Google and Netflix both are operating their business in the video streaming and technology market. Bing has achieved approximately over 270 million paid users with a market share of 23.6% from the US market. These factors make Netflix the leading competitor of Google in the video streaming platform.

Hulu

Hulu is a media streaming and technology American multinational company. Peter Chernin, Bruce Campbell, JB Perrette, and Mike Lang founded the company in 2007; and currently, Hulu is operating its business worldwide. It has earned the market share of approximately 50 million users in the video streaming industry.

• Products: video streaming and original video content
• Services: video-on-demand and live TV
• Pricing Structure: paid subscription
• Brand Reputation: media streaming platform
• Market Share: 50.2 paid million users

Strengths and Weaknesses Comparison

Google and Hulu both are operating their business in the video streaming and technology market. Hulu has achieved approximately over 99.7 million monthly active users; and 50.2 million paid subscribers. These factors make Hulu the leading competitor of Google.

Substitute and Replace Competitors of Google

Let’s discuss the main replacement and substitute competitors of the company in the Google competitors analysis of tech companies and top competitors of Google; they’re as follows;

Duck Duck Go

Duck Duck Go is a search engine and software American multinational company. Gabriel Weinberg founded the company in 2008; and currently Duck Duck Go is operating its business worldwide. It has earned a market share of approximately 0.72% in the search engine industry.

• Products: web browser, search engine, software
• Services: instant answering, tor access, bangs, and privacy
• Pricing Structure: freemium and donations
• Brand Reputation: search engine and software
• Marketing Share: 46 million users

Strengths and Weaknesses Comparison

Google and Duck Duck Go both are operating their business in the search engine and technology market. Duck Duck Go has achieved approximately over 46 million monthly active users with a market share of 0.71% in the global tech and search engine industry. These factors make Duck Duck Go the leading competitor of Google.

Baidu

Baidu is a search engine and web-servicing providing Chinese multinational company. Eric Xu and Robin Li founded the company in 2007, and currently Baidu is operating its business worldwide. It has earned a market share of approximately 88% in the Chinese search engine industry.

• Products: Maps, Baike, Wangpan, Tieba
• Services: Web services and search engine
• Pricing Structure: freemium and dynamic
• Brand Reputation: web-service providing a platform
• Marketing Share: 676 million active users

Strengths and Weaknesses Comparison

Google and Baidu both are operating their business in the search engine and web-service-providing market. Baidu has achieved approximately over 676 million monthly active users with a market share of 88% in the Chinese search engine industry. These factors make Baidu the leading competitor of Google.

Conclusion: Google Competitors Analysis Example Company | Strategic Competitor Analysis of Tech Companies |Top Competitors of Google

After an in-depth study of the competitors analysis of Google; we have realized that Google is the world’s leading search engine and tech giant company. If you are learning about the competitive analysis of Google; then you should keep in mind the abovementioned direct, indirect, replacement, substitute, and top competitors of Google as competitors analysis of tech search engine platforms and companies.