Brand Analysis of Chanel

Chanel is a French luxury fashion house. Pierre Wertheimer and Coco Chanel founded the luxury fashion brand in 1910. The company has established a network of approximately over 500 retail chain luxury fashion stores in various countries across the globe. Today, we’ll discuss the brand analysis of Chanel; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Chanel

Let’s discuss the brand analysis of Chanel; some of the main elements involved in the Chanel brand analysis are as follows;

Mission, Vision, and Value of Chanel

The mission statement of Chanel focuses on reinvesting the fashion and style by transcending traditional and conventional norms. It develops unique, simple, and uncomplicated fashion designs and styles that would change the lives of women forever. However, modern women value freedom, luxury, following no rules, feminine elegance, and passion.

The vision of Chanel is to become the ultimate luxury house of fashion to redefine style and create desire among people. The designs and styles of Chanel aren’t just the fashion statement; they reflect the changing conventional roles of women in society. However, the luxury fashion brand is evolving with the changing fashion landscape. Chanel has successfully earned and maintained the status of Frenchness and sophistication by transcending from fashion to capture and attract timeless beauty, fashion, and styles.

Some of the main values of Chanel are as follows;

• Inclusion
• Humanity
• Uniqueness
• Environmental sustainability

Customer Reviews and Feedback about Chanel

The customers’ reviews, star ratings, and feedback about Chanel on various platforms are as follows;

• Pissed Consumers: 2.1 star rating out of 83customer reviews
• Trust Pilot: 2 star rating out of 684customer reviews
• Product Reviews: 2.5 star rating out of 11customer reviews
• Yelp: 3.3star rating out of 404 customer reviews
• Amazon: 4.1star rating out of 941 customer reviews

The online customer reviews, star ratings, and feedback analysis of Chanel showed that the luxury fashion brand has a mixture of both good and bad reviews. The happy and satisfied customers are posting positive reviews and higher star ratings; the un-satisfied customers are sharing their negative experiences about the brand.

Social Media Presence of Chanel

The followers network of Chanel on various social media platforms are as follows;

• Instagram: 60Million followers
• Facebook: 24.3Million followers
• X Twitter: 13.2Million followers
• LinkedIn: 2.3Million followers

Chanel has established a very large network and a very strong presence on various social and digital media platforms. The luxury fashion brand regularly posts pictures and videos about the latest fashion designs, styles, and trends. However, it allows the company to connect with the targeted audience and keep up with the growing fashion trends.

Marketing Campaign Analysis of Chanel

Chanel runs various types of marketing and advertisement campaigns for the promotion of its products and services. The French luxury fashion brand employs various media channels; traditional and digital media platforms, fashion shows and exhibitions, philanthropic activities, promoting and engaging in art and culture activities, and cultural activities. However, various marketing campaigns help the fashion brand to amplify its customer market reach, network, and influence.

Web and Social Media Traffic of Chanel

The web traffic details of Chanel are as follows;

• Traffic: 9.7Million
• Average Duration Time: 2.18 minutes

Top traffic source from the following countries;

• USA: 32.67%
• Japan: 7.52%
• France: 6.1%
• UK: 6.08%
• Korea: 4.47%
• Others: 43.15%

The proportion of traffic comes from the following channels:

• Direct: 39.52%
• Referral: 3.88%
• Organic Search: 37.52%
• Paid Search: 16.48%
• Social: 1.57%
• Email: 0.18%
• Display: 0.83%

Chanel’s Traffic comes from following social media channels and platforms;

• YouTube: 29.62%
• Facebook: 21.65%
• Instagram: 13.82%
• Pinterest: 12.51%
• Reddit: 8.96%
• Others: 13.99%

Chanel Customer’s Journey

The customer journey of the luxury fashion brand starts when Chanel runs various types of marketing and advertisement campaigns to spread product and brand awareness. If customers like a particular fashion design and style, they would visit the retail chain stores of Chanel, check out the quality and texture of the product; or visit online and place the order. However, if the quality and design meet their standards and requirements, they would post positive reviews; otherwise, negative.

Target Audience Demographic of Chanel

The demographic segmentation of the target customer of Chanel is as follows;

• Age: 18 to 64 years old
• Gender: 36.94% Men and 63.06% Women
• Interest: fashion, apparel, clothing, unique designs and styles
• Education: educated and well-aware
• Income Level: high and well-off
• Social Status: high and brand and status-conscious

The demographic segment of the target customer market of Chanel allows you to create a buyer persona and customer avatar of the ideal customer. They are both men and women from various age groups, they are outgoing and highly cautious about their clothing and fashion apparel. They have a strong desire to express themselves creatively with unique fashion designs and styles.

Conclusion: Brand Analysis of Chanel | Chanel Brand Analysis

After an in-depth study of the brand analysis of Chanel; we have realized that Chanel is the world’s leading retail chain luxury fashion brand. If you are learning about the Chanel brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.