Brand Analysis of Google

Google is a search engine, tech giant, online advertising, software, and cloud computing American multinational company. Sergey Brin and Larry Page founded the technology company in 1998. Today, we’ll discuss the brand analysis of Google; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Google

Let’s discuss the brand analysis of Google; some of the main elements involved in the Google brand analysis are as follows;

Mission, Vision, and Value of Google

The mission statement of Google is to gather and analyze the information of the world and make it easily and universally accessible to everyone. The search engine makes it convenient for everyone to find and determine a wide range of information from diverse sources. You could easily find simple information on the most complex and complicated topics. It allows you to search and find information from multiple angles to broaden your comprehension of the world.

While making the information accessible to everyone, Google removes content from the searches in order to comply with local laws and at the request of government and regulatory authorities.

Google has a strong commitment to improve search quality by showing results that users haven’t seen before. The automated system of the company focuses on delivering the most accurate and reliable search results to the users. It helps users and researchers to find whatever they are looking for.

Customer Reviews and Feedback about Google

The online customers’ reviews, star rating, and feedback analysis of Google is as follows;

• Trust Radius: 4.5 stars rating out of 234reviews
• Trust Pilot: 3 stars rating out of 7768reviews
• Site Jabber: 2.5 stars rating out of 861reviews

The online customer reviews, star ratings, and feedback analysis of Google shows that there is a mixture of both good and bad reviews. The happy and satisfied users of the search engine are sharing positive reviews and high star ratings. The dissatisfied customers who could find the relevant information over the search are sharing negative reviews and bad experiences with the searches.

Social Media Presence of Google

The social media following and network of Google over various social media platforms is as follows;

• Facebook: 34.4Million followers
• Instagram: 15.2Million followers
• X: 591.6Kfollowers
• LinkedIn: 33.7Million followers

Google has established a very large followers network over various social media platforms. The technology brand regularly shares information about the changes in the company’s service policy regarding Gmail, Google Photos, and others. The proactive social media presence would help the tech company connect with the targeted customers and be aware of the growing customer market trends.

Marketing Campaign Analysis of Google

Along with offering the world’s largest advertising services, Google runs various types of marketing and advertisement campaigns for the promotion of its services and brand. Google employs various media channels; social and digital media platforms, community engagement programs, influences marketing, email marketing campaigns, free services, and philanthropic activities. Multiple media channels and marketing campaigns would help the technology and search engine brand to connect with the target customers and amplify its customer market reach and network.

Web and Social Media Traffic of Google

The web and social media traffic of Google on various media platforms is as follows;

• Traffic: 81.4Billion monthly average searches
• Average Duration: 10.49 minutes

The source of web and social media traffic comes from the following countries:

• USA: 24.35%
• India: 5.51%
• Japan: 5.33%
• Brazil: 4.8%
• UK: 3.77%
• Others: 56.25%

The proportion of web traffic comes from the following media channels:

• Direct: 87.86%
• Referrals: 4.49%
• Organic Search: 5.85%
• Paid Search: 0.41%
• Social: 0.96%
• Email: 0.051%
• Display: 0.4%

Percentage of traffic comes from following social media platforms;

• YouTube: 64.39%
• Facebook: 10.15%
• WhatsApp: 6.2%
• Reddit: 3.87%
• LinkedIn: 2.66%
• Others: 12.73%

Google Customer’s Journey

The customer’s journey with Google starts when the tech and search engine brand runs various types of marketing and advertisement campaigns. They spread brand awareness and compel users to visit the search engine and look for information whatever they are looking for. However, if the search engine helps them to find the required information whatever they’re looking for; they would visit the search engine for the next query. Otherwise, they would find some other channel to find the required information.

Target Audience Demographic of Google

The demographic segment of the target audience of Google is as follows;

• Age: 18 to 65 years old
• Gender: 58% men and 42% women
• Education: medium to higher
• Income: lower to higher
• Interest: news, gaming, community, tech, and others
• Social Status: medium

The demographic segmentation of the target audience of Google allows you to create a buyer persona and customer avatar of the ideal user. They are both men and women from various age groups, they are technologically aware, and they want to learn and inquire about new things that they haven’t heard before.

Conclusion: Brand Analysis of Google | Google Brand Analysis | Strategic Analysis of Google Alphabet

After an in-depth study of the brand analysis of Google; we have realized that Google is the world’s leading search engine and technology brand. If you are learning about the Google brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.